There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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President Obama on the South Lawn of the White House in July. He could earn as much as $30 million with a two- or three-book contract once his second term ends, said Raphael Sagalyn of the ICM/Sagalyn Literary Agency. Continue reading at The New York Times
[ The New York Times | 2016-09-05 00:00:00 UTC ]
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Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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The 350th anniversary of the Great Fire of London is to be commemorated with a set of six new stamps. Continue reading at BBC News
[ BBC News | 2016-09-02 00:00:00 UTC ]
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Katherine Tegen Welcomes Cole’s ‘Daughter’; Klam Offers Her ‘Sisters’ to Riverhead; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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This week: a grind house horror shoot gone wrong in the Colombian rain forest, plus Jonathan Safran Foer's first novel in over a decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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Author Oliver Jeffers and graphic artist Sam Winston discuss their work "A Child of Books" Continue reading at BBC News
[ BBC News | 2016-09-01 00:00:00 UTC ]
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The 'New York Times Book Review' editor, now overseeing all of the paper's books and publishing coverage, lays out what readers can expect to change—and to stay the same. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-01 00:00:00 UTC ]
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Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born. Amy Krouse Rosenthal's interactive Textbook uses smart bots to engage with readers in real time. A new tech lit is born.Do you ever feel like your book... Continue reading at Fast Company
[ Fast Company | 2016-09-01 00:00:00 UTC ]
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Crime writers Val McDermid and Chris Brookmyre have been shortlisted for the McIlvanney Prize for Scottish Crime Book of the Year, alongside Doug Johnstone and E S Thomson. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Three debuts have made it onto the WH Smith Richard and Judy Book Club line up for autumn 2016, with half of the list published by Penguin Random House imprints. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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The German Publishers and Booksellers Association has joined with freedom of speech organisations to launch an online petition calling on the German government and EU Commission to make an “uncompromising commitment” to freedom of expression in Turkey. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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In honor of his body of work focusing on individual destiny in extreme situations, Manea is the first Romanian to win Guadalajara International Book Fair’s annual $150,000 award. The post Norman Manea Wins the Guadalajara Book Fair’s Romance Languages Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-31 00:00:00 UTC ]
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Actress-turned-author Lena Dunham is trying her hand at writing fiction as she prepares to release a collection of short stories next year. Continue reading at Stuff
[ Stuff | 2016-08-31 00:00:00 UTC ]
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West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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West Auckland's most well-attended literary festival back this year with a fresh line up of local and international writers. Continue reading at Stuff
[ Stuff | 2016-08-30 00:00:00 UTC ]
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Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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In an unusual move, the illustrated book publisher is releasing a political book that argues that the growth of the national debt is a form of terrorism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-30 00:00:00 UTC ]
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From 'the push and pull' of screen time to millennial parents, Nielsen's children's books summit promises to interweave data and discussion. The post Nielsen Children’s Book Summit Preview: Conversation Over Charts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-30 00:00:00 UTC ]
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Under the new Subway Reads promotion, NYC commuters will be able to download free ebooks via free wi-fi installed at 175 subway stations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
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