Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'

[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with: #books written #great minds #golden age

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The Guadalajara Book Fair Expands Its Range of Offerings

The largest Spanish-language book fair in the world has become a place where thought leaders, artists, educators, and scientists gather to share information that impacts the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #share information #publishing industry


European Publishers 'Shocked' at EU E-book Lending Ruling

The Court of Justice of the European Union has ruled that lending of ebooks and physical books should be treated the same. Publishers immediately objected to the decision, fearing unrestricted ebook lending would cut into revenues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #european union #physical books


Book Publishers See Third-Quarter Bounce

Results in the July-September period improve after a disappointing start to 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers


UK is country of honour at Russia Book Fair

The UK will be the Country of Honour at Russia’s International Book Fair at the end of November. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
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Folio’s Carroll service named Book of the Year

The Folio Society took home three British Book Design & Production Awards last night, including the ceremony’s top award, with a string of smaller and niche operations also lauded for their bold approaches to publishing. Continue reading at The Bookseller

[ The Bookseller | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #folio society #top award


Sharjah Book Fair Draws 1.3 Million Visitors in First Week

The Sharjah International Book Fair (SIBF), which runs November 2-12, drew 1.35 million visitors in its first week, a record turnout according to fair officials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record turnout


Frankfurt, Krakow and Conrad: A Hungarian Perspective on Book Fairs

'A significant book fair doesn't seem to have been able to come into being in Central and Eastern Europe" says Hungary's Zsuzsanna Szabó. The post Frankfurt, Krakow and Conrad: A Hungarian Perspective on Book Fairs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #book fairs #eastern europe


National Theatre book wins SLA award

A children’s book about the National Theatre has been announced as the overall winner of the School Library Association (SLA)’s Information Book Award 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national theatre


These Fossil Ads Show How Tasty's Viral Cooking Videos Are Made

If you've ever wondered how BuzzFeed's popular Tasty videos come together, Fossil's new ads want to show you. As a follow-up to its recent twist on the viral "Instagram Husbands" clip, the watch brand's newest spot plays off of the success of the digital publisher's viral videos. Fossil worked... Continue reading at AdWeek

[ AdWeek | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful video #play music #everyday life #raise awareness


Hachette Book Group Sees Revenue Up Over 12% in Q3

The 12.9% gain in the quarter at HBG USA excludes results from the Perseus publishing group, which Hachette bought in March. HBG CEO Michael Piestsch said the purchase had a "sizable" and "positive" impact on the house's top line. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top line


What's Selling at Eagle Harbor Book Co.

On Bainbridge Island, located in Puget Sound just a short ferry ride from Seattle, Alison Webb is gearing up for the holiday season at Eagle Harbor Book Co., where she is children's book buyer and gift buyer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bainbridge island #holiday season #book buyer #gift buyer


10 best books of November 2016, according to Amazon

From new titles by acclaimed authors Michael Chabon and Zadie Smith to a memoir by performance artist Marina Abramovic, the list of titles named as the "best of November" by Amazon's editors has something for just about every reader. Check out the full list, with comments from Amazon senior... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full list #zadie smith


PPC launches junior book publicists’ mentoring scheme

The Publisher’s Publicity Circle (PPC) is launching its first mentorship scheme for junior publicists at the beginning of 2017. Continue reading at The Bookseller

[ The Bookseller | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mentoring scheme


Sopel's title about 'strange' America to BBC Books

BBC Books has acquired new title about modern America in the wake of the US election, by BBC North America editor Jon Sopel. Continue reading at The Bookseller

[ The Bookseller | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc books


J K Rowling and Beatrix Potter shortlisted for 2016 Waterstones Book of the Year

J K Rowling and Beatrix Potter are among the six authors shortlisted for the Waterstones Book of the Year 2016, chosen by Waterstones booksellers. Continue reading at The Bookseller

[ The Bookseller | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beatrix potter #authors shortlisted #waterstones book #waterstones booksellers


Email Marketing Continues to Confound Publishers

[Sponsored] An exclusive survey conducted by Folio: and WhatCounts reveals a lack of consensus on the all-important marketing channel. The post Email Marketing Continues to Confound Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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Harry Potter and Beatrix Potter up for Waterstones book of the year

A Harry Potter script and a Beatrix Potter story are among the titles up for Waterstones Book of the Year 2016. Continue reading at BBC News

[ BBC News | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #beatrix potter #waterstones book


A Zuckerberg Has a New Election Book...That She Self-Published

Randi Zuckerberg, the entrepreneur, investor, and sister of Facebook founder Mark Zuckerberg, has self-published a children's book called 'Missy President' that she hopes is the first in a new series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #randi zuckerberg


Radio presenter Jay-Jay Harvey cancels her book tour outright

The Edge presenter Jay-Jay Harvey has cancelled the rest of her book tour after walking out during a broadcast last month. Continue reading at Stuff

[ Stuff | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book tour


Harry and Beatrix Potter face off on eclectic Waterstones book of the year shortlist

Sarah Perry’s The Essex Serpent is the only novel on the six-book shortlist, up against JK Rowling’s play script for Harry Potter and the Cursed Child and a long-lost Beatrix Potter storySarah Perry’s novel The Essex Serpent might have missed out on the big literary prizes this year, but her... Continue reading at The Guardian

[ The Guardian | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #sarah perry #essex serpent #six-book shortlist #jk rowling #play script #cursed child