There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Particular Books, an imprint of Penguin Press, is publishing a crowd-funded feminist storybook, Goodnight Stories for Rebel Girls, comprising 100 tales of "extraordinary women" from around the globe, including Michelle Obama and Jane Austen. Continue reading at The Bookseller
[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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Novelist and international affairs specialist Derek B. Miller picks five books on the complex relationship between media and government. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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#survival guide
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This week: Han Kang's follow-up to "The Vegetarian," plus true stories of imaginary illnesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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The tale of a hubristic Georgian book editor is an early example of trolling, and a lesson for us allThe case of the 18th-century man of letters John Hawkesworth is not often invoked, perhaps because no one has heard of him. Books of notable Georgians in England go straight from Hawke to Haydon.... Continue reading at The Guardian
[ The Guardian | 2017-01-13 00:00:00 UTC ]
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Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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Having started with 12 titles, the Jhalak Prize Book of the Year longlist stands now at 11 books, its intent to honor writers of color. The post The UK’s Inaugural Jhalak Prize Book of the Year Longlist: Now 11 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-13 00:00:00 UTC ]
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Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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Authors including Jilly Cooper, David Nicholls, Robert Harris and Rosamund Lupton turned out at a party to celebrate the success of the Richard and Judy Book Club with W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2017-01-12 00:00:00 UTC ]
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It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
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George R R Martin has said he has “made progress” on the sixth Game of Thrones book, The Winds of Winter, and thinks it will be published this year. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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Literature Wales is currently reviewing the Wales Book of the Year awards, with a statement on its future expected before the end of the week, the BBC has reported. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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Ebook distributor Enthrill is acquired by Firebrand; HarperCollins halts digital sales of a Trump appointee's book amid plagiarism allegations. The post International Notes: Firebrand Buys Canada’s Enthrill Assets, HarperCollins Withdraws Crowley Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
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It was perhaps the most riveting college football title game since the fabled USC-Texas tilt in the 2006 Rose Bowl, and yet Monday night's bruising Clemson-Alabama thriller failed to make a dent in the record books.Clemson's last-second (literally) come-from-behind victory over the Crimson Tide... Continue reading at Advertising Age
[ Advertising Age | 2017-01-11 00:00:00 UTC ]
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The National Book Critics Circle is launching the NBCC Emerging Critics Fellowship to develop and nurture emerging book critics with training and guidance for one year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-10 00:00:00 UTC ]
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Helped by Harry Potter and the hit fitness guru, year on year takings to December rose sharply to £1.59bnRetail sales struggled in 2016, but JK Rowling cast a spell strong enough to power sales towards a magical £1.6bn during the year, a rise of almost 5% on 2015, according to the latest annual... Continue reading at The Guardian
[ The Guardian | 2017-01-10 00:00:00 UTC ]
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A Spanish graphic novel satire of Donald Trump and a samurai novel set in 1614 are among the books selling across multiple territories currently. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-10 00:00:00 UTC ]
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Monica Crowley, a conservative columnist and TV personality who was chosen by President-elect Trump for a high-ranking communications role at the National Security Council, departing Trump Tower in December. Continue reading at The New York Times
[ The New York Times | 2017-01-10 00:00:00 UTC ]
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A market with few reliable statistics, Pakistan's literary leaders work in Western publishing markets and its main play at home is in textbooks. The post Market Overview: Pakistan’s Emerging Publishing Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-10 00:00:00 UTC ]
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A book warning about the dangers of Brexit is to be sent to every elected national politician in the UK following the success of an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
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