Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'

[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with: #books written #great minds #golden age

Other Publishing stories related to: 'Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book'


Japanese Bookseller Tsutaya Opens Its First Book Cafe in Taiwan

Allowing drinks among the bookshelves, Japanese book retail chain Tsutaya's concept is meant to extend the amount of time visitors spend at the store. The post Japanese Bookseller Tsutaya Opens Its First Book Cafe in Taiwan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taiwan appeared


Religion Book Deals: January 2017

HarperOne nabs a book by ‘Miracles from Heaven’ producer DeVon Franklin, “Chewbacca mom” inks a double with Zondervan, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
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Orenda Books joins forces with Curtis Brown

Curtis Brown Group will from now on handle translation and TV/film rights for Orenda Books, according to a deal signed by both companies. Continue reading at The Bookseller

[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curtis brown #orenda books #deal signed


Religion and Spirituality Books Preview: February 2017

The latest from Kyle Idleman and a guide to spiritual success by psychic-reader-to-the-stars Joanna Garzilli are among the most-anticipated religion and spirituality titles publishing in February. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #most-anticipated religion #kyle idleman


YouTuber Connie Glynn lands book deal with PRH

Connie Glynn, the YouTuber behind the ‘Noodlerella’ channel, has signed a three-book deal with Penguin Random House (PRH Children’s). Continue reading at The Bookseller

[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-book deal


French book industry prepares to lobby presidential candidates

Vincent Monadé, president of the French National Book Centre (Centre National du Livre, CNL), yesterday called for all institutions in the book sector to join forces and prepare a common set of proposals for books to present to candidates in the French presidential election. Continue reading at The Bookseller

[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sector #join forces


Chicken House signs three-book deal with Millwood Hargrave

Chicken House has signed three more titles from Kiran Millwood Hargrave, author of The Girl of Ink & Stars. Continue reading at The Bookseller

[ The Bookseller | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #millwood hargrave #chicken house #ink stars


International Hot Book Properties, Week of January 23, 2017

Two backlist titles find new life abroad, and a French novel set in 11th-century Japan is picking up sales across Europe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-24 00:00:00 UTC ]
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DC Universe Rebirth breathes new life and fun into classic comic storylines

New Graphic Novels collect the relaunched Superman, Green Arrow, Aquaman, and Batman comics. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2017-01-24 00:00:00 UTC ]
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Milo Yiannopoulos publisher insists book won't feature hate speech

Simon & Schuster boss writes to authors alarmed by the rightwing author’s profile, assuring them that the firm will not tolerate abusive writingIn what is being seen as a damage limitation exercise, the publisher of rightwing controversialist Milo Yiannopoulos has written to authors to... Continue reading at The Guardian

[ The Guardian | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told authors #hate speech #carolyn reidy


South Africa’s Exclusive Books Customers Move to Canada’s Kobo

In another deal that expands its international reach, Canada's Kobo is taking on the ebook customers of South African bookseller Exclusive Books. The post South Africa’s Exclusive Books Customers Move to Canada’s Kobo appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south africa #international reach #ebook customers


Book trade boost with May's new industrial strategy

The publishing sector could receive a boost as part of prime minister Theresa May’s new industrial strategy, the Publishers Association has said. Continue reading at The Bookseller

[ The Bookseller | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing sector #publishers association


Time Inc. Acquires Ad-Tech Company Adelphic to Beef Up Programmatic Advertising

As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling point #premium content #past couple


Children’s helps Sainsbury’s book sales rise 7.5%

Sainsbury’s has revealed its book sales grew 7.5% year on year in the fourth quarter of 2016, The Bookseller can reveal, with its growth in total retail sales a more modest 0.8%. Continue reading at The Bookseller

[ The Bookseller | 2017-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #5% year #fourth quarter


Barnhill, Steptoe, 'March: Book Three' Win Newbery, Caldecott, Printz

Kelly Barnhill won the 2017 John Newbery Medal for 'The Girl Who Drank the Moon,' Javaka Steptoe won the 2017 Randolph Caldecott Medal for 'Radiant Child: The Story of Young Artist Jean-Michel Basquiat,' and John Lewis, Andrew Aydin, and Nate Powell won the 2017 Michael L. Printz Award for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printz award #john lewis #andrew aydin


Nielsen's US book services acquired by NPD

The American data and market insights company NPD has acquired Nielsen's US book industry services. Continue reading at The Bookseller

[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Here Are 7 Interesting Digital Marketing Stats From This Week

We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users.    Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek

[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #security concerns


O’Reilly defects to former Dulwich rival Village Books

Sheila O’Reilly is to join Village Books in Dulwich, south London, as its events manager, just months after departing its local rival, fellow indie Dulwich Books. Continue reading at The Bookseller

[ The Bookseller | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south london #events manager


Europeans Cheer Move Toward Flexible VAT for E-books

A proposal to allow European Union countries to offer reduced tax on ebooks will be voted on in 2017 and has broad support of publishers and booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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NPD Buys Nielsen's Book Services

The market research firm NPD Group's acquisition includes Nielsen's U.S.-based BookScan, PubTrack Digital, and Books & Consumers services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book services #pubtrack digital