There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with:
#books written
#great minds
#golden age
New York City has announced its One Book, One New York program, which will encourage residents of each of the five boroughs to read the same book once the title is announced in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york program
#encourage residents
Intended to further innovative product licensing and merchandising projects, the partnership between Frankfurt Book Fair and LIMA has an official opening in April. The post Frankfurt Book Fair and LIMA Strike Cooperative Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#official opening
Books and bookstores will be more important than ever in the current climate, US feminist writer Roxane Gay told the American Booksellers Association's 12th Winter Institute in Minneapolis. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#current climate
Two Polish authors—one named for his cross-media work—are among London Book Fair's lineup of Authors of the Day in March. The post Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazines appeared
This year will see Quick Reads—the adult literacy campaign founded by Baroness Rebuck in 2006—looking to greatly expand its remit. Continue reading at The Bookseller
[ The Bookseller | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#baroness rebuck
We chart the business of making books from manuscript to bookshop shelf and beyondThis week the books podcast takes a physical turn, shifting away from the intangible business of writing to consider the hunks of wood we haul around for our reading pleasure. With sales of printed books on the... Continue reading at The Guardian
[ The Guardian | 2017-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#reading pleasure
#reading experience
#hodder stoughton
#whistlestop tour
#editorial process
#karina luke
HarperCollins Children’s Books has acquired a four-book fiction series about pirates by Amy Sparkes and Ben Cort. Continue reading at The Bookseller
[ The Bookseller | 2017-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins children
#amy sparkes
#ben cort
Ursula Mackenzie, former c.e.o of Little, Brown, has joined Profile Books’ board of directors as a non-executive director. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ursula mackenzie
#non-executive director
MCD/FSG nabs a debut thriller by a Yaddo fellow, Emily Bestler takes the second novel by Amy Poeppel, Reston brings a Vietnam War Memorial history to Arcade, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deals
#debut thriller
A book deal for the memoirs of former US president Barack Obama is expected to set a record, with a price tag as high as US$20 million (NZ$27.6 million). Continue reading at Stuff
[ Stuff | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deal
#price tag
As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social strategy
#short form
Coronet has acquired a book by Dave Grohl's mum, From Cradle to Stage, in which Virginia Hanlon Grohl speaks to the mothers of other "era-defining" musicians such as Amy Winehouse, Dr Dre and Adam Levine. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this |
Connect Books achieved a strong Christmas trading period, with like-for-like sales up 15.1% across its wholesale business and online platform Wordery. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#connect books
#wholesale business
This week: the oddly musical mysteries in the motion of the planets, plus love and art in 1950s Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#1950s manhattan
Feminist author Roxane Gay has pulled the publication of her forthcoming book with Simon & Schuster, How to Be Heard, in response to the US publisher's reported $250,000 book deal with far-right commentator Milo Yiannopoulos. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
Citing strong response to its LitAg and to the Business Club offering, Frankfurt Book Fair found 90 percent of its exhibitors involved in purchases. The post Frankfurt Book Fair Releases Facts and Figures from 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-27 00:00:00 UTC ]
More news stories like this |
Virago is making a big push into the children’s market, by publishing 22 titles through its modern classics list this year. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big push
Food writer Bee Wilson looks at the continued popularity and variety of cookery books. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bigger part
#cookery books
Allowing drinks among the bookshelves, Japanese book retail chain Tsutaya's concept is meant to extend the amount of time visitors spend at the store. The post Japanese Bookseller Tsutaya Opens Its First Book Cafe in Taiwan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taiwan appeared
The book trade has generally welcomed Amazon’s new ebook offer, but questioned the five year cap for the new deal and raised concerns over whether it will hold in the UK in a post-Brexit world. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook deal
#book trade
#ebook offer
#raised concerns