Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'

[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with: #books written #great minds #golden age

Other Publishing stories related to: 'Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book'

Canada is Guest Country of Honor at 2017 Havana International Book Fair

Canadian authors including Margaret Atwood, Madeleine Thien, Luc Chartrand and Jocelyne Saucier are to travel to Cuba, as are 18 publishers. The post Canada is Guest Country of Honor at 2017 Havana International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post canada #madeleine thien

The Ladybird Book of The Do-Gooder released for Comic Relief

Penguin Random House is set to publish The Ladybird Book of The Do-Gooder, a new pocket-sized guide devoted to what people get up to in the name of charity to coincide with Comic Relief. Continue reading at The Bookseller

[ The Bookseller | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ladybird book #comic relief

Book Sales Reps: More Important Than Ever

Once feared as being made redundant in the digital age, the well-traveled book sales reps has become more important than ever. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #made redundant #digital age

Orion unveils restructured group marketing team

Orion Publishing Group has restructured its group marketing team, hiring several new people as part of a drive to deliver "more integrated" support for its individual imprints and authors. Continue reading at The Bookseller

[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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PW Picks: Books of the Week, February 6, 2017

This week: new novels from John Darnielle and Viet Thanh Nguyen, plus how medicine changed the end of life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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Hillary Clinton to release children's book and essay collection with S&S

Simon & Schuster will this autumn publish a picture book version of Hillary Clinton's 1996 non-fiction title It Takes A Village. Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hillary clinton #essay collection #simon schuster #autumn publish

We Need Diverse Books Opens Nominations for Bookseller Award

We Need Diverse Books, the organization promoting multicultural books and authors, has opened nominations for its inaugural WNDB Bookseller of the Year Award. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse books #opened nominations

PW Sets Rights Marketplace for London Book Fair

Beginning at this year's London Book Fair, which runs March 14-16, PW is launching the Rights Marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights marketplace

JK Rowling hits back over threats to burn Harry Potter books

JK Rowling mocks Twitter users who threaten to burn her books because of her anti-Trump stance. Continue reading at BBC News

[ BBC News | 2017-02-02 00:00:00 UTC ]
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Fox Chapel Acquires Lumina Books Division

The nonfiction publisher has acquired Lumina Media's book division and will launch a new imprint, CompanionHouse Press, to market the new line of books and products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction publisher #book division

Hillary Clinton to deliver verdict on Trump in new book

Failed presidential candidate will publish collection of essays inspired by quotations she has used to help endure testing timesIt was one of the toughest presidential races in recent history and one that would have completely flattened many candidates, but Hillary Clinton is to reveal how she... Continue reading at The Guardian

[ The Guardian | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hillary clinton #recent history #published worldwide

Michael Rosen poem Chocolate Cake to become picture book

Puffin Books, a division of Penguin Random House (PRH), will this year publish a picture book of Michael Rosen’s poem, 'Chocolate Cake'. Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book #puffin books #year publish #michael rosen

WIRED Book Club: Loved Arrival? Check Out Ted Chiang’s ‘Story of Your Life’

Now that Ted Chiang is super hot, let's read some of his short fiction for the month of February. The post WIRED Book Club: Loved Arrival? Check Out Ted Chiang's 'Story of Your Life' appeared first on WIRED. Continue reading at Wired

[ Wired | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ted chiang #short fiction

The 11 Most Anticipated Book Adaptations of 2017

From Stephen King to Lauren Oliver, these are the 11 adaptations already creating buzz. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king #lauren oliver

Frankfurt Book Fair and LIMA Strike Cooperative Agreement

Intended to further innovative product licensing and merchandising projects, the partnership between Frankfurt Book Fair and LIMA has an official opening in April. The post Frankfurt Book Fair and LIMA Strike Cooperative Agreement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #official opening

Canadian Print Book Sales Fell 3.6% in 2016

Sales of print books fell 3.6% last year compared to 2015, dropping to $753.4 million, according to figures released this week by BookNet Canada. Print units were off 6.4% as Canadians continued to do more of their book buying online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year compared #figures released #booknet canada #print units

Costa Book of the Year: Sebastian Barry celebrates second win

Sebastian Barry becomes the first novelist to win the prestigious Costa Book of the Year prize twice. Continue reading at BBC News

[ BBC News | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year prize #costa book #sebastian barry

NYC Announces One Book, One New York Program

New York City has announced its One Book, One New York program, which will encourage residents of each of the five boroughs to read the same book once the title is announced in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york program #encourage residents

Pakistan’s Shandana Minhas on her English-Language Mongrel Books

'Talented young writers have organized themselves into collectives,' says the novelist-publisher Shandana Minhas in talking about her new press. The post Pakistan’s Shandana Minhas on her English-Language Mongrel Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-01 00:00:00 UTC ]
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