There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Two Polish authors—one named for his cross-media work—are among London Book Fair's lineup of Authors of the Day in March. The post Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-30 00:00:00 UTC ]
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HarperCollins Children’s Books has acquired a four-book fiction series about pirates by Amy Sparkes and Ben Cort. Continue reading at The Bookseller
[ The Bookseller | 2017-01-28 00:00:00 UTC ]
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We chart the business of making books from manuscript to bookshop shelf and beyondThis week the books podcast takes a physical turn, shifting away from the intangible business of writing to consider the hunks of wood we haul around for our reading pleasure. With sales of printed books on the... Continue reading at The Guardian
[ The Guardian | 2017-01-28 00:00:00 UTC ]
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Citing strong response to its LitAg and to the Business Club offering, Frankfurt Book Fair found 90 percent of its exhibitors involved in purchases. The post Frankfurt Book Fair Releases Facts and Figures from 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-27 00:00:00 UTC ]
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Coronet has acquired a book by Dave Grohl's mum, From Cradle to Stage, in which Virginia Hanlon Grohl speaks to the mothers of other "era-defining" musicians such as Amy Winehouse, Dr Dre and Adam Levine. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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This week: the oddly musical mysteries in the motion of the planets, plus love and art in 1950s Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Connect Books achieved a strong Christmas trading period, with like-for-like sales up 15.1% across its wholesale business and online platform Wordery. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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Ursula Mackenzie, former c.e.o of Little, Brown, has joined Profile Books’ board of directors as a non-executive director. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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MCD/FSG nabs a debut thriller by a Yaddo fellow, Emily Bestler takes the second novel by Amy Poeppel, Reston brings a Vietnam War Memorial history to Arcade, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Feminist author Roxane Gay has pulled the publication of her forthcoming book with Simon & Schuster, How to Be Heard, in response to the US publisher's reported $250,000 book deal with far-right commentator Milo Yiannopoulos. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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A book deal for the memoirs of former US president Barack Obama is expected to set a record, with a price tag as high as US$20 million (NZ$27.6 million). Continue reading at Stuff
[ Stuff | 2017-01-27 00:00:00 UTC ]
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Virago is making a big push into the children’s market, by publishing 22 titles through its modern classics list this year. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Allowing drinks among the bookshelves, Japanese book retail chain Tsutaya's concept is meant to extend the amount of time visitors spend at the store. The post Japanese Bookseller Tsutaya Opens Its First Book Cafe in Taiwan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-26 00:00:00 UTC ]
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Food writer Bee Wilson looks at the continued popularity and variety of cookery books. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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The 87 new members that joined ABA last year were spread across 32 states and the organization's growth is accelerating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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Sales of spoof humour books helped W H Smith to achieve a “strong” performance over its Christmas trading period, with the company’s chief executive Stephen Clarke saying that group profit growth for the year is now “slightly ahead of plan”. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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The book trade has generally welcomed Amazon’s new ebook offer, but questioned the five year cap for the new deal and raised concerns over whether it will hold in the UK in a post-Brexit world. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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John Maynard Keynes’ The General Theory of Employment, Interest and Money (Palgrave Macmillan), a book about economic policy, is the academic book that has most influenced modern Britain, according to a public vote. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Lorena Jones Books will focus on cooking and lifestyle titles and is named for and will be overseen by Lorena Jones, Ten Speed v-p and publisher of her imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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