Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'

[ AdWeek | 2018-04-02 00:00:00 UTC ]
News tagged with: #books written #great minds #golden age

Other Publishing stories related to: 'Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book'


Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines

Two Polish authors—one named for his cross-media work—are among London Book Fair's lineup of Authors of the Day in March. The post Industry Notes: London Book Fair’s Authors of the Day; Scribd’s New Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazines appeared


Pirate fiction series to HarperCollins Childrens Books

HarperCollins Children’s Books has acquired a four-book fiction series about pirates by Amy Sparkes and Ben Cort. Continue reading at The Bookseller

[ The Bookseller | 2017-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #amy sparkes #ben cort


The biography of a paperback – books podcast

We chart the business of making books from manuscript to bookshop shelf and beyondThis week the books podcast takes a physical turn, shifting away from the intangible business of writing to consider the hunks of wood we haul around for our reading pleasure. With sales of printed books on the... Continue reading at The Guardian

[ The Guardian | 2017-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading pleasure #reading experience #hodder stoughton #whistlestop tour #editorial process #karina luke


Frankfurt Book Fair Releases Facts and Figures from 2016

Citing strong response to its LitAg and to the Business Club offering, Frankfurt Book Fair found 90 percent of its exhibitors involved in purchases. The post Frankfurt Book Fair Releases Facts and Figures from 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-27 00:00:00 UTC ]
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Dave Grohl's mum signs book deal with Coronet

Coronet has acquired a book by Dave Grohl's mum, From Cradle to Stage, in which Virginia Hanlon Grohl speaks to the mothers of other "era-defining" musicians such as Amy Winehouse, Dr Dre and Adam Levine. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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PW Picks: Books of the Week, January 30, 2017

This week: the oddly musical mysteries in the motion of the planets, plus love and art in 1950s Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1950s manhattan


Connect Books' sales up 15.1% in last quarter

Connect Books achieved a strong Christmas trading period, with like-for-like sales up 15.1% across its wholesale business and online platform Wordery. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #connect books #wholesale business


Most Snapchat Discover Ads Are Either Interactive or Direct Response

As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek

[ AdWeek | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social strategy #short form


Ursula Mackenzie joins Profile Books' board

Ursula Mackenzie, former c.e.o of Little, Brown, has joined Profile Books’ board of directors as a non-executive director. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ursula mackenzie #non-executive director


Book Deals: Week of January 30, 2017

MCD/FSG nabs a debut thriller by a Yaddo fellow, Emily Bestler takes the second novel by Amy Poeppel, Reston brings a Vietnam War Memorial history to Arcade, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #debut thriller


Roxane Gay pulls S&S book in protest over Yiannopoulos

Feminist author Roxane Gay has pulled the publication of her forthcoming book with Simon & Schuster, How to Be Heard, in response to the US publisher's reported $250,000 book deal with far-right commentator Milo Yiannopoulos. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Barack Obama book deal for presidential memoirs expected to top $27 million

A book deal for the memoirs of former US president Barack Obama is expected to set a record, with a price tag as high as US$20 million (NZ$27.6 million). Continue reading at Stuff

[ Stuff | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deal #price tag


Virago ventures into kids’ classics

Virago is making a big push into the children’s market, by publishing 22 titles through its modern classics list this year.  Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push


Japanese Bookseller Tsutaya Opens Its First Book Cafe in Taiwan

Allowing drinks among the bookshelves, Japanese book retail chain Tsutaya's concept is meant to extend the amount of time visitors spend at the store. The post Japanese Bookseller Tsutaya Opens Its First Book Cafe in Taiwan appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taiwan appeared


'Food books form a bigger part of our lives than ever before'

Food writer Bee Wilson looks at the continued popularity and variety of cookery books.   Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger part #cookery books


ABA Added 87 New Member Stores in 2016

The 87 new members that joined ABA last year were spread across 32 states and the organization's growth is accelerating. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #member stores #joined aba


Spoof humour books help W H Smith to 'strong' Christmas sales

Sales of spoof humour books helped W H Smith to achieve a “strong” performance over its Christmas trading period, with the company’s chief executive Stephen Clarke saying that group profit growth for the year is now “slightly ahead of plan”. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas sales #strong performance


Book trade cautiously welcomes Amazon's new ebook deal

The book trade has generally welcomed Amazon’s new ebook offer, but questioned the five year cap for the new deal and raised concerns over whether it will hold in the UK in a post-Brexit world. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook deal #book trade #ebook offer #raised concerns


Maynard Keynes tops academic book vote

John Maynard Keynes’ The General Theory of Employment, Interest and Money (Palgrave Macmillan), a book about economic policy, is the academic book that has most influenced modern Britain, according to a public vote. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic book #general theory #economic policy #public vote


Ten Speed Press Launches Lorena Jones Books Imprint

Lorena Jones Books will focus on cooking and lifestyle titles and is named for and will be overseen by Lorena Jones, Ten Speed v-p and publisher of her imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifestyle titles #lorena jones