There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst Ukrainian Marketing Forum, BBDO Ukraine created... Continue reading at 'AdWeek'
[ AdWeek | 2018-04-02 00:00:00 UTC ]
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Online retailer Elefant.ro dominates Romania's online book and ebook sales. Now, the company has plans to expand to other regional markets. The post Romania’s Elefant Aims To Be a ‘Destination for Foreign Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-29 00:00:00 UTC ]
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Simon & Schuster Children's Publishing Division has named Jason Wells to the newly created role of v-p of marketing and publicity, effective December 7, the first in a number of planned hires. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
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HarperCollins has acquired the debut adult fiction novel from broadcaster and columnist Dawn O’Porter. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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The editorial director of Macmillan Higher Ed sells a debut novel to Kensington, Caitlyn Dlouhy buys a first novel for her imprint at Atheneum, Sourcebooks acquires a German bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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Surfing memoir Barbarian Days: A Surfing Life by New Yorker journalist William Finnegan (Corsair) has scooped the 28th William Hill Sports Book of the Year Award. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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A seven-year-old girl who reads "to forget the war" has been sent the Harry Potter books by the author. Continue reading at BBC News
[ BBC News | 2016-11-25 00:00:00 UTC ]
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Independent Dorset-based publisher Little Toller Books is to open a gallery showcasing the work of its collaborators. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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The Good Immigrant has been voted as the British public’s favourite book of 2016 at the Books Are My Bag Readers Awards. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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A conversation about God between an atheist and a theologian, Adam Hamilton’s newest title, and blogger Bekah Jane Pogue’s debut are some of the big religion and spirituality books publishing in December. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
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Katy Tur of NBC News at a campaign rally for Donald Trump in Manchester, N.H., on Nov. 7. Her forthcoming book on Mr. Trump’s campaign and election is called “Unbelievable.” Continue reading at The New York Times
[ The New York Times | 2016-11-23 00:00:00 UTC ]
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Gollancz has acquired High Stakes, the 23rd book in the Wild Card series, a long-running sci-fi and superhero series co-edited by bestselling author George R R Martin and Melinda M Snodgrass. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules.AppNexus scrutinized Breitbart's website after president-elect Donald Trump tapped Steve Bannon, former executive... Continue reading at Advertising Age
[ Advertising Age | 2016-11-23 00:00:00 UTC ]
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Peter Enns re-signs with HarperOne, Baker nabs Ernie Johnson, Jr.’s memoir, and more in this month’s religion and spirituality book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
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William Hill Sports Book of the Year Award's Graham Sharpe on the process of choosing a winner and the history of the prize. Continue reading at The Bookseller
[ The Bookseller | 2016-11-23 00:00:00 UTC ]
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UBM and New York magazine share advice for climbing up the Google ranks. The post 5 Quick Tips for SEO Superiority appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-23 00:00:00 UTC ]
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With Brazil still immersed in an economic crisis, Brazilian publishers attend the Guadalajara Book Fair in Mexico to make deeper connections across Latin America. The post Brazilian Publishers Gravitate to Mexico’s Guadalajara Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-23 00:00:00 UTC ]
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Here are the top trends that overseas exhibitors reported seeing at the Shanghai International Children's Book Fair and for the Chinese book market in general. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Ann Voskamp, author of ‘One Thousand Gifts,’ embarked on a 10-city tour earlier to promote her new book, ‘The Broken Way,' drawing hundreds of fans at each stop. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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How Machines Work by David Macaulay (Dorling Kindersley) was today announced as the winner of the £10,000 Royal Society’s Young People’s Book Prize 2016, which champions the best science books for under-14s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-22 00:00:00 UTC ]
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