Is Apple crazy to sell a $300 hardcover photo book? Not at all

Last month, Apple unveiled new MacBook Pro laptops. While the machines were undoubtedly great, their prices were very high -- even for Apple. Despite the cost, they are apparently flying off virtual shelves, as shipping dates are now in late December. In other words, price be damned, people will buy what they want, and they are willing to splurge on quality. The old adage of "you get what you pay for" is sometimes quite true. Today, Apple announces a hardcover book called "Designed by Apple in California". It is a paper book comprised of high-quality photographs of the company's products. There… [Continue Reading] Continue reading at 'Betanews'

[ Betanews | 2016-11-15 00:00:00 UTC ]

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Is Apple crazy to sell a $300 hardcover photo book? Not at all

Last month, Apple unveiled new MacBook Pro laptops. While the machines were undoubtedly great, their prices were very high -- even for Apple. Despite the cost, they are apparently flying off virtual shelves, as shipping dates are now in late December. In other words, price be damned, people will... Continue reading at Betanews

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