Here's the author's step-by-step guide to getting your campaign set up on the Kickstarter website, quirks and all. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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The Alliance of Independent Authors (ALLi) is to launch a new campaign aimed at bookshops during the London Book Fair. Called Authors for Bookstores, the campaign will launch at the Indie Author Fringe Festival, which will be held on 17th April at Foyles’ Charing Cross Road flagship. ALLi... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
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#indie authors
Shropshire County Council is looking at handing all but six of its 22 libraries to community groups, as it seeks to make savings of £1.3m to its library service. The local authority has revealed that it wants volunteer groups to step forwards at 16 libraries, while only six of the largest... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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#mobile service
The crowdfunding site has launched Spotlight, customizable presentation pages that can be used for marketing, educational or commercial purposes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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#crowdfunding site
#commercial purposes
Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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#chris judge
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One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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#press release
#larger reach
#trending topics
Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
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#vital source
Opening up a video division has become new-media companies' way of announcing their arrival. In the past couple of years, BuzzFeed and Vox Media have seriously stepped up their video games, launching in-house production studios with names like BuzzFeed Motion Pictures and Vox Entertainment.Now... Continue reading at Advertising Age
[ Advertising Age | 2015-03-24 00:00:00 UTC ]
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#video games
#past couple
Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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Deborah Emin of Sullivan Street Press discusses the challenges of selling ebooks from her own web site and why she moved to using an ebook distributor. The post Losing Your Illusions About Selling Ebooks On Your Own Site appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-24 00:00:00 UTC ]
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#web site
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#selling ebooks
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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#debut author
#publicity campaign
#first-time author
eBooks by Sainsbury’s is launching a new national promotion offering customers £3 off all ebooks when they buy a paperback chart title in-store. All of the titles in the Paperback Chart in Sainsbury's stores will have a sticker with a unique code that gives customers £3 to spend on ebooks at... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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#total cost
A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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#media brands
#collective stand
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It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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#native apps
#online publishers
#news outlets
Bloomsbury, Hardie Grant and Quadrille have launched Cooked, a subscription site featuring full cookbooks from the publishers' lists, in the UK. The site, originally launched in Australia, goes live today (26th February) in the UK, and features 22,000 recipes, alongside additional content such... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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#hardie grant
#originally launched
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The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
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#march issue
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#fashion magazines
Wordpress is one of the most popular Web publishing platforms. The vast catalog of plugins is part of what makes Wordpress so powerful, but it can also be the Achilles heel. According to security researchers at Sucuri there are a million-plus Wordpress sites exposed to serious risk, thanks to a... Continue reading at PC World
[ PC World | 2015-02-26 00:00:00 UTC ]
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#security researchers
It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This,... Continue reading at Digiday
[ Digiday | 2015-02-24 00:00:00 UTC ]
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#post wsj
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Staffordshire has confirmed plans which will see more than half of its libraries passed to volunteers. The county council's cabinet approved plans today (18th February) that will see only 20 of the county's 43 libraries remain managed and staffed by the council, while the rest will be... Continue reading at The Bookseller
[ The Bookseller | 2015-02-19 00:00:00 UTC ]
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#county council
The book is an effort to 'tell the story of a life of a governor' through 'the use of [Bush's] emails.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-02-12 00:00:00 UTC ]
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#jeb bush