The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content. The post Kenya Fights to Foster More Digital Content Creation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
Publishers need to work harder at creating the need for books as a product, rather than focusing on their brands, delegates to The Bookseller’s Marketing and Publicity Conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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The Society of Authors has vowed to continue its fight for authors’ rights by continuing its work in Europe to ensure UK authors' voices are heard in wake of the outcome of the EU referendum. Continue reading at The Bookseller
[ The Bookseller | 2016-06-29 00:00:00 UTC ]
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Bernardi succeeds longtime Dark Horse book trade executive Michael Martens, who is retiring after 22 years, and will takeover in time for the American Library Association meeting in Orlando, Florida. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Limitations of reading devices and "digital fatigue" are cited as causes for the decline in ebook sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-17 00:00:00 UTC ]
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#reading devices
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Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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#digital content
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Pew Research Center reports print circulation fell an average of just two percent last year for 14 of the largest news magazines. The post News Magazines Resist Print Declines; Digital Editions Show Growth appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Holtzbrinck-owned technology software company Digital Science has made an investment in US start-up TetraScience. Continue reading at The Bookseller
[ The Bookseller | 2016-06-15 00:00:00 UTC ]
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Sales and earnings fell in fiscal 2016 at John Wiley as the company continued its transition to a digital knowledge and learning company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-15 00:00:00 UTC ]
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#earnings fell
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What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at Advertising Age
[ Advertising Age | 2016-06-14 00:00:00 UTC ]
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#ad spending
#cross-media campaigns
#marketing world
The publisher will use Wibbitz's new Listicle Format tool to increase engagement and monetize traffic. The post Bonnier Partners with Wibbitz to Produce Video Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
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Assessing digital content's place in a still-print-centric space. The post Regional Publishers and the Digital Dilemma appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-13 00:00:00 UTC ]
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The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian
[ The Guardian | 2016-06-10 00:00:00 UTC ]
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#business insider
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Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the... Continue reading at Advertising Age
[ Advertising Age | 2016-06-10 00:00:00 UTC ]
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Three Colorado-based publishing professionals are expecting approval from the IRS this month of the Colophon Center, a new foundation aimed at promoting book publishing in the West. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-08 00:00:00 UTC ]
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The Australian Booksellers Association has joined with other Australian book industry organisations to protest changes proposed by the government to turn the country into an “open market” and allow booksellers to import both UK and US titles without restrictions. Continue reading at The Bookseller
[ The Bookseller | 2016-06-04 00:00:00 UTC ]
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#open market
Publisher to boost American presence and ‘devolve’ power from London baseThe Independent is to ramp up its presence in the US as it becomes the latest news publisher to look across the Atlantic to drive revenue and readership. After the publisher imposed brutal staff cuts following the closure... Continue reading at The Guardian
[ The Guardian | 2016-06-03 00:00:00 UTC ]
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#drive revenue
#print editions
#core team
'Twenty-eight percent told us they don't know if they're ready' for digital publishing in the next two years, says Mark Gross, whose Data Conversion Laboratory sponsor the 'dynamic publishing' study. The post How Dynamic Is Your Publishing? A Cloudy Moment in Content Management appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-03 00:00:00 UTC ]
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The Australian Booksellers Association has joined with other members of the country's publishing industry to protest a government proposal to allow booksellers to import U.S. and U.K. books without restrictions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-02 00:00:00 UTC ]
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With sales of digital audiobooks soaring, publishers are racing to produce more titles and find innovative new marketing methods. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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#publishers move
Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday
[ Digiday | 2016-05-24 00:00:00 UTC ]
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#content studio
#video content
#derek jeter
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#broader strategy
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