As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and, thanks to the blog revolution, thousands of people did. In the mid-2000s, especially, the dream of web-based nanopublishing was alive and well: if “freedom of the press is guaranteed only to those who own one,” as AJ Liebling famously said, then suddenly hundreds of millions of people had a printing press at their fingertips. Arianna Huffington, and her investors, made a small fortune from aggregating what those people had to say: “self expression is the new entertainment,” she said, and she wasn’t wrong.And then came smartphones. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-11-21 00:00:00 UTC ]
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i-5 Publishing, the Irvine, California, publisher of Dogster, Catster, Horse Illustrated, Hobby Farms, Dogs in Review,VPN and other brands, announced this week that it’s renaming itself as Lumina Media. The post I-5 Publishing Rebrands as Lumina Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-18 00:00:00 UTC ]
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The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
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Audrey Carlan, bestselling author of the erotic Calendar Girl series, landed in third place on the iBooks bestsellers chart for the week ended March 13 with her book 'February.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-16 00:00:00 UTC ]
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Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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In the search for new revenue streams, publishers including Vox Media and The Washington Post are hoping to interest other companies in the content management systems they've built in-house.At the South by Southwest Interactive conference in Austin, Tex., Vox Media CEO Jim Bankoff on Saturday... Continue reading at Advertising Age
[ Advertising Age | 2016-03-13 00:00:00 UTC ]
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Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age
[ Advertising Age | 2016-03-10 00:00:00 UTC ]
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Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
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http://www.thebookseller.com/news/baileys-renews-women-s-prize-fiction-sponsorship-323395Kate Atkinson and Hanya Yanagihara are among the 20 longlisted authors for the Baileys Women's Prize for Fiction, announced today. Continue reading at The Bookseller
[ The Bookseller | 2016-03-08 00:00:00 UTC ]
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At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales. The post Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
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Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
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WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age
[ Advertising Age | 2016-03-07 00:00:00 UTC ]
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Mary Beard and James Shapiro are among the authors who have made the English PEN Hessell-Tiltman Prize for History shortlist. Continue reading at The Bookseller
[ The Bookseller | 2016-03-04 00:00:00 UTC ]
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The consumer, not the print magazine, now resides at the hub of the business model. The post The Untold Story of How Magazine Media is Winning appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-02 00:00:00 UTC ]
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BARCELONA, Spain—Media executives from television, online and magazine news organizations are optimistic that a mostly mobile audience will present new opportunities for reporting and engagement, even while revenue challenges remain. Speaking on a Mobile World Congress panel Thursday,... Continue reading at AdWeek
[ AdWeek | 2016-02-26 00:00:00 UTC ]
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Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek
[ AdWeek | 2016-02-24 00:00:00 UTC ]
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[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
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BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for... Continue reading at AdWeek
[ AdWeek | 2016-02-23 00:00:00 UTC ]
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Forty state-run Iranian media outlets have renewed the fatwa on Salman Rushdie, the Independent has reported, quoting Iranian news service the Fars News Agency. Continue reading at The Bookseller
[ The Bookseller | 2016-02-23 00:00:00 UTC ]
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A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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