Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent cover story on Google's secret war on ad fraud, you know that there are a lot of very smart people in the industry working to outsmart scammers.Now, Bloomberg Businessweek is joining the conversation with a cover story of its own, "How Much of Your Audience Is Fake?" (on newsstands today). Though little of it will be particularly eye-opening to Ad Age readers, it does offer up some colorful anecdotes about the buying and selling of dubious web traffic -- and it puts one particular publishing giant on the hot seat.Bloomberg Businessweek suggests that Bonnier, the Swedish company that publishes Saveur, Popular Science, Field & Stream and other titles, has been building some of its video-centric websites by buying questionable traffic: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-25 00:00:00 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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More than 50 Janklow & Nesbit authors have contributed pieces to a project on the importance of storytelling in response to the Covid-19 outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 01:56:10 UTC ]
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On this episode of Personal Space: The Memoir Show, Sari Botton interviews Stephanie Danler, author of the 2016 bestselling novel Sweetbitter, and now the memoir Stray, just published by Knopf. In the book, Danler poignantly tackles a variety of issues, including: the destructive nature of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-21 17:00:57 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Readers thought Stephanie Danler's debut novel, "Sweetbitter," was autobiography. The reality, in her memoir "Stray," is far more painfully dramatic. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-12 13:00:01 UTC ]
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On this episode of Personal Space: The Memoir Show, Sari Botton interviews Maggie Downs, author of the memoir and travelogue, Braver Than You Think: Around the World On the Trip of My (Mother’s) Lifetime about the year she spent traveling around the world, fulfilling many of her mother’s unmet... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-11 18:38:48 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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IT IS ONLY IN the second half of Ellen O’Connell Whittet’s poignant and exquisite memoir about ballet (and other causes of female pain), What You Become in Flight, that it dawns on the reader — or on this reader, at least — that she’s invoking the word “flight” in two senses: the balletic sense... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-05-07 17:00:08 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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