Is Ad Fraud Even Worse Than You Thought?

Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent cover story on Google's secret war on ad fraud, you know that there are a lot of very smart people in the industry working to outsmart scammers.Now, Bloomberg Businessweek is joining the conversation with a cover story of its own, "How Much of Your Audience Is Fake?" (on newsstands today). Though little of it will be particularly eye-opening to Ad Age readers, it does offer up some colorful anecdotes about the buying and selling of dubious web traffic -- and it puts one particular publishing giant on the hot seat.Bloomberg Businessweek suggests that Bonnier, the Swedish company that publishes Saveur, Popular Science, Field & Stream and other titles, has been building some of its video-centric websites by buying questionable traffic: Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-25 00:00:00 UTC ]
News tagged with: #publishing giant #hot seat #popular science #field stream

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