Is Ad Fraud Even Worse Than You Thought?

Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent cover story on Google's secret war on ad fraud, you know that there are a lot of very smart people in the industry working to outsmart scammers.Now, Bloomberg Businessweek is joining the conversation with a cover story of its own, "How Much of Your Audience Is Fake?" (on newsstands today). Though little of it will be particularly eye-opening to Ad Age readers, it does offer up some colorful anecdotes about the buying and selling of dubious web traffic -- and it puts one particular publishing giant on the hot seat.Bloomberg Businessweek suggests that Bonnier, the Swedish company that publishes Saveur, Popular Science, Field & Stream and other titles, has been building some of its video-centric websites by buying questionable traffic: Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-25 00:00:00 UTC ]
News tagged with: #publishing giant #hot seat #popular science #field stream

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Facebook carried ads from mysterious pro-Brexit group for months

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[ Engadget | 2018-10-21 00:00:00 UTC ]
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Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

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[ AdWeek | 2018-10-19 00:00:00 UTC ]
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Facebook cracks down on ‘dark ads’ by British political groups

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[ The Guardian | 2018-10-16 00:00:00 UTC ]
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FreeWheel looks to scale OTT advertising with new ad products

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[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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Tuesday Wake-Up Call: Netflix's 'Black Mirror' storytelling experiment, and Google's new ad chief

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[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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Condé Nast Taps Katy Olson as Editor of AD Pro | People on the Move

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[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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Facebook Extended Its Ad Breaks Video Monetization Options to More Languages and Countries

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[ AdWeek | 2018-09-24 00:00:00 UTC ]
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[ AdWeek | 2018-09-19 00:00:00 UTC ]
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[ Digiday | 2018-09-18 00:00:00 UTC ]
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[ Digiday | 2018-08-30 00:00:00 UTC ]
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[ Digiday | 2018-08-27 00:00:00 UTC ]
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[ Digiday | 2018-08-22 00:00:00 UTC ]
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[ Engadget | 2018-08-16 00:00:00 UTC ]
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[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
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[ Digiday | 2018-08-06 00:00:00 UTC ]
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[ Digiday | 2018-07-27 00:00:00 UTC ]
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Vote Leave's targeted Brexit ads released by Facebook

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[ BBC World | 2018-07-26 00:00:00 UTC ]
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[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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[ Digiday | 2018-07-24 00:00:00 UTC ]
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