Is Ad Fraud Even Worse Than You Thought?

Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent cover story on Google's secret war on ad fraud, you know that there are a lot of very smart people in the industry working to outsmart scammers.Now, Bloomberg Businessweek is joining the conversation with a cover story of its own, "How Much of Your Audience Is Fake?" (on newsstands today). Though little of it will be particularly eye-opening to Ad Age readers, it does offer up some colorful anecdotes about the buying and selling of dubious web traffic -- and it puts one particular publishing giant on the hot seat.Bloomberg Businessweek suggests that Bonnier, the Swedish company that publishes Saveur, Popular Science, Field & Stream and other titles, has been building some of its video-centric websites by buying questionable traffic: Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-25 00:00:00 UTC ]
News tagged with: #publishing giant #hot seat #popular science #field stream

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[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Facebook is awful and only getting worse and I’m never leaving

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[ Los Angeles Times | 2019-02-05 00:00:00 UTC ]
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Thomas Nelson Faces $15M in Fraud, Breach of Contract Lawsuit

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[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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[ AdWeek | 2019-01-08 00:00:00 UTC ]
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[ Engadget | 2018-12-20 00:00:00 UTC ]
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[ The Guardian | 2018-12-19 00:00:00 UTC ]
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[ Digiday | 2018-12-06 00:00:00 UTC ]
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[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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[ Digiday | 2018-11-08 00:00:00 UTC ]
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[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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