Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at 'The Bookseller'
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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BuzzFeed is being bumped up to the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also join the Interactive Advertising Bureau (IAB) board later this year. BuzzFeed president Greg... Continue reading at AdWeek
[ AdWeek | 2014-10-21 00:00:00 UTC ]
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Daniel Handler suggests that authors should pick an independent bookstore close to where they live and sign books for them to sell. The post Lemony Snicket Rallies Support for Indie Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-20 00:00:00 UTC ]
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Amazon KDP's bestselling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her books in print formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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A new report from the Aspen Institute looks at the importance of U.S. public libraries, and how they can change and improve to meet new roles in the 21st Century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-14 00:00:00 UTC ]
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Copyright is "more important than it has ever been," but has the copyright debate been hijacked by anti-copyright forces, including those in the tech sector? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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During the 41st annual New England Booksellers Association annual meeting, talk of Amazon was in the air, specifically about the possibility of an antitrust case against the e-tailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
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At Tuesday's opening panel of the New England Independent Booksellers Association fall conference, editors at houses big, and small, stressed how important independent bookstores are in the current market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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Emma Lowe is to join The Bookseller as head of publisher relations. Lowe is currently general... Continue reading at The Bookseller
[ The Bookseller | 2014-09-30 00:00:00 UTC ]
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The Pacific Northwest Booksellers Association met at the Hotel Murano September 26-28 in Tacoma, Wash., for the annual trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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RoscoeBooks, a 1,419-square-foot full-service bookstore, will open its doors in Chicago’s north side in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
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From Eriq La Salle to Dominic Selwood, indie publishers are successfully reaching more readers with the IngramSpark platform, which offers global book distribution and easy-to-use tools. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
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More than £130,000 has been allocated to 73 independent bookshops in the UK and Ireland in... Continue reading at The Bookseller
[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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Finding authors from small presses might be getting easier.It's tough being an indie author. These writers lack the marketing resources of those working with big publishing houses, making it difficult to get their works on the shelves of bookstores and libraries. Readers, meanwhile, often have... Continue reading at Fast Company
[ Fast Company | 2014-09-23 00:00:00 UTC ]
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There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company
[ Fast Company | 2014-09-20 00:00:00 UTC ]
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Penguin Books for Young Readers will launch a Cartoon Network imprint that will include books tied to existing and future Cartoon Network–owned shows and serve as a launchpad for new content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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And how to fix it.This is an interview with Peter Thiel, an outspoken entrepreneur who and cofounder of PayPal and Palantir, an early investor in Facebook, venture capitalist, and hedge fund manager. His book Zero To One was released this week.Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-09-18 00:00:00 UTC ]
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