Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
News tagged with: #ad spending #internet companies #recession looms #digital media

Other Publishing stories related to: 'Introducing Ad Age Leading National Advertisers 2023'

S&S introduces refined agency model

Simon & Schuster is the latest publisher in the UK to introduce a refined agency model for e-... Continue reading at The Bookseller

[ The Bookseller | 2013-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #latest publisher

In Morocco, Internet May Lead Children to Books Says Publisher

Amina Alaoui Hachimi from the Moroccan publishing house Yanbow Al Kitab believes the internet is a viable gateway to entice North African children to read. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lead children

AOP begins move to standardise mobile ads for publishers

The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week

[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

Apple iBookstore Leads Brazil’s Ebook Market in 2013

In 2012, Brazil became the latest battleground for the big international ebooksellers. Ebook sales have since skyrocketed, with Apple in the early lead ahead of Amazon. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #ebook sales

Female authors lead book longlist

The longlist for the sixth Desmond Elliott Prize, which honours the best in debut fiction, is unveiled, with seven of the 10 novels by women. Continue reading at BBC News

[ BBC News | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut fiction

Keyes leads charts but print hits 11-year low

Printed book sales fell below the £20m market last week - for the first time in almost 11... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week -

Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

Mantel leads Women's Prize shortlist charge

Hilary Mantel is in contention for yet another award, with Bring Up the Bodies (Fourth Estate) on... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hilary mantel

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad

Self-publishing, agency lead LBF debate

The future of self-publishing, the new agency model and the Penguin Random House merger will be... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency model

HarperCollins and Hatchette UK Introduce Refined Agency Model

The Bookseller reported last week that HarperCollins and Hatchette UK have become the first British publishers to refine the agency model agreement with Amazon co.uk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller reported #british publishers

Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek

Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing

Children’s Nonfiction Publishing Comes of Age

Once an afterthought, children's nonfiction publishing is experiencing a revolution, especially in the US, where the segment grew by 5% in 2012. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-25 00:00:00 UTC ]
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Fairfax Implements ‘Real-Time’ Working at its Sydney Morning Herald and The Age Offices

Fairfax Media is rolling out a number of initiatives this year as part of its &lsquo;Fairfax of the Future&rsquo; strategy which aims to streamline operations and support the publisher&rsquo;s shift to multi-platform delivery. The compa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #streamline operations

Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater china #newspaper advertising #online content #newspaper readers #traditional newspapers

Time Inc. spinoff could lead to more deals

The spinoff of Time Inc. to create the world's largest publicly-traded magazine publisher may be just the beginning of deals for the owner of People and Sports Illustrated.With analysts estimating an enterprise value of about $3.9 billion—a measure of what it could cost to buy a company—an... Continue reading at Crains New York

[ Crains New York | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bewkes #declining revenues #evolving industry #makes sense #strategic alternatives

E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added