Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you added up the ROI metric that are espoused by many many publishers, many many data providers, the U.S. GDP would double every six months."Mr. Hasker also was on stage with Facebook's Brad Smallwood, head of measurement. Making the encounter all the more relevant was that Facebook revealed a problem last week with inflated video performance reports. Facebook said it miscalculated the average view time on video ads. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are lookin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-23 00:00:00 UTC ]
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Boston-based Trajectory has announced a partnership with the Association of American University Presses (AAUP) to provide metadata translation, distribution channels, and Natural Language Processing analysis to member-publishers' catalogs. Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday
[ Digiday | 2015-12-22 00:00:00 UTC ]
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A former Financial Times digital editor has been appointed as the director of a new East London bookshop which intends to target millennials. Continue reading at The Bookseller
[ The Bookseller | 2015-12-18 00:00:00 UTC ]
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The European Union has passed strict new data collection rules that will affect how Facebook, Snapchat and other social media giants do business in the region. "More than 90% of Europeans say they want the same data protection rights across the EU -- and regardless of where their data is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-17 00:00:00 UTC ]
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The average book’s length has grown from 320 pages in 1999 to 400 pages in 2014, a shift some blame on digital publishing. The post Is Digital Publishing to Blame for Books Getting Longer? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-15 00:00:00 UTC ]
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Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at Advertising Age
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
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Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
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Newspaper publishes online article saying ECB had ‘confounded expectations’ by deciding to hold interest rates, causing euro to temporarily plummetThe Financial Times is to review its digital publishing practices after publishing an inaccurate article about the European Central Bank’s decision... Continue reading at The Guardian
[ The Guardian | 2015-12-04 00:00:00 UTC ]
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In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
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A drive to stay current and competitive keeps coursework at graduate publishing programs evolving. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
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Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content. The post Kenya Fights to Foster More Digital Content Creation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
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Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age
[ Advertising Age | 2015-11-30 00:00:00 UTC ]
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Only 25% of library patrons borrowed an ebook in the past year, according to the latest BISG survey. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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Entertainment site to focus on social media as it challenges bigger rivalsDigital Spy has appointed Julian Linley, a former editor of Heat magazine, to the newly created role of editor-in-chief as the entertainment site challenges rivals such as BuzzFeed and Mashable.Linley, who launched... Continue reading at The Guardian
[ The Guardian | 2015-11-25 00:00:00 UTC ]
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Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age
[ Advertising Age | 2015-11-25 00:00:00 UTC ]
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Print cookbooks "aren’t searchable, they take up lots of space, they can’t easily be wiped clean, and they are not easy to share with others," writes Matthew Cockerill. Continue reading at The Bookseller
[ The Bookseller | 2015-11-25 00:00:00 UTC ]
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