While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at 'The Bookseller'
[ The Bookseller | 2021-02-25 01:03:16 UTC ]
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The mobile Web is exploding, growing doubly as fast as traffic to apps, according to comScore's latest mobile report. Monthly visitors to the top 1,000 mobile Web properties nearly tripled to 9 million people on average, the report shows. The rise in mobile traffic on smartphones opens a... Continue reading at Digiday
[ Digiday | 2015-09-22 00:00:00 UTC ]
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Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian
[ The Guardian | 2015-09-22 00:00:00 UTC ]
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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The Muppets is just one of several freshman shows with a pre-sold brand the networks hope give them an edge this fall. The prime-time schedule includes two movie adaptations (Fox's Minority Report, CBS' Limitless), a spinoff (NBC's Chicago Med), a revival (NBC's Heroes Reborn) and a comic book... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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Rights traffic, as expected in a small book market like Malaysia, typically flows one way, with English-to-Malay translations mostly found in the education and reference segments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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For the Malaysian bookselling and publishing communities, the first quarter of the year leading up to the 6% goods and services tax (GST) implementation on April 1 was tumultuous and disruptive. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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With publishers large and small putting on road shows, holding minifairs, and participating in major book events, and with chain bookstores and remainder sellers holding their own shows, there are plenty of opportunities for book lovers and content creators to congregate across Malaysia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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With competition for bookstore shelf space as fierce as ever and the Inspire Book Fair gone for good, publishers are looking for new ways to reach potential readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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The deadline for the first Bookseller marketing competition has been extended until the 18th September, giving publishers until this Friday to enter their campaigns. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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The shortlisted authors each receive £2,500, and the winner will receive a further £50,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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National Book Tokens is to partner with Book Aid International to help support the charity's work to provide books and develop library services in sub-Saharan Africa. A specially designed National Book Tokens gift card will go on sale this week with 1% of the value of each card sold to be... Continue reading at The Bookseller
[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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When it comes to marketing, smaller businesses often lose out to their larger competition because they can't afford sophisticated software tools. Now digital marketing specialist IntellaSphere is looking to give small companies the edge with the launch of its new Freemium service, providing SMBs... Continue reading at Betanews
[ Betanews | 2015-09-15 00:00:00 UTC ]
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On Aug. 24, when Facebook drew 1 billion users on a single day for the first time, the social network's impact on the world of conversation only became more obvious. But what exactly are people using the platform to talk about? To inform our readers, we've started working with Facebook to... Continue reading at AdWeek
[ AdWeek | 2015-09-11 00:00:00 UTC ]
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Novelist Robert Harris has said that developing dedicated TV books programming is one of the ways in which the BBC can fight back against funding cuts. Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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Amazon has appointed a director of social responsibility, Christine Bader, amid criticism over its business practices. The online retailer is facing scrutiny over how its policies affect the outside world, with its cloud services division consistently receiving low grades in Greenpeace’s cloud... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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The 2015 Beijing International Book Fair put a renewed emphasis in B2B transactions and sought to tighten regional 'silk road' relations. The post Beijing International Book Fair Takes a New Stance in Asia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-08 00:00:00 UTC ]
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