Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's Becky Brown said. Still, there's little danger brands will take over on Instant, given publishers still have a big advantage in organic reach on Facebook. The post Intel becomes the first brand to publish on Facebook’s Instant Articles appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-16 00:00:00 UTC ]
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In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at PC World
[ PC World | 2015-10-20 00:00:00 UTC ]
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To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading at Fast Company
[ Fast Company | 2015-10-07 00:00:00 UTC ]
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If you're wondering what ever happened to those Facebook Instant articles you were promised back in May, now there's word. Facebook has been testing instantly-loaded articles, hosted within Facebook instead of on publishers' sites, for the past couple of weeks, according to a report in The Wall... Continue reading at Advertising Age
[ Advertising Age | 2015-07-16 00:00:00 UTC ]
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Where are the Facebook Instant Articles? That has been one of the social media mysteries of the summer. The program was announced with much fanfare in early May, and several big publishers have said they’ve been putting ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-15 00:00:00 UTC ]
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At its Worldwide Developers Conference on Monday, Apple announced the News app, the latest example of a platform trying to improve the mobile news reading experience and get publishers to distribute their news directly on apps. News invites comparisons with Facebook’s Instant Articles, which... Continue reading at Digiday
[ Digiday | 2015-06-09 00:00:00 UTC ]
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On May 12, Facebook launched its much discussed publishing product designed to let media companies post their articles directly to its iOS app. Called "Facebook Instant Articles," the new format loads stories on mobile phones up t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-08 00:00:00 UTC ]
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When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name. Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
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Facebook aims to speed up the delivery of news on the companys mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebooks iPhone app.People already share a lot of articles on Facebook, particularly on... Continue reading at PC World
[ PC World | 2015-05-13 00:00:00 UTC ]
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New initiative, which also involves BuzzFeed and the New York Times, speeds the process of loading news articles on the social networkBBC News and the Guardian are the first UK media companies to sign up to a new Facebook initiative that will transform the way users read news articles.Facebook... Continue reading at The Guardian
[ The Guardian | 2015-05-13 00:00:00 UTC ]
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Facebook has launched Instant Articles, enabling media outlets to publish their stories directly to the social network. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-05-13 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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Facebook's new search feature will give users a more active role in media discovery, and likely change how brands and publishers use the platform. The post What Facebook’s search feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-12-10 00:00:00 UTC ]
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Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-08 00:00:00 UTC ]
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Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away. The post Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-09 00:00:00 UTC ]
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Publishers are eyeing everything from sponsored and custom video series to licensing and even merchandising for their (self-funded) Facebook Watch shows. The post Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-05 00:00:00 UTC ]
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