Intel becomes the first brand to publish on Facebook’s Instant Articles

Facebook, which created Instant Articles a year ago to make publishers' articles load faster, is now giving that tool to brands. Intel is using the tool to post articles from its digital tech-focused publication, iQ. “This is a wonderful move to signal we’re not just an advertiser," Intel's Becky Brown said. Still, there's little danger brands will take over on Instant, given publishers still have a big advantage in organic reach on Facebook. The post Intel becomes the first brand to publish on Facebook’s Instant Articles appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-16 00:00:00 UTC ]
News tagged with: #make publishers #post articles #big advantage #organic reach

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Nielsen to Measure Performance of Facebook Instant Articles

Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences. The post Nielsen to Measure Performance of Facebook Instant Articles appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen #give publishers #complete picture #digital audiences


Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?

Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading at AdWeek

[ AdWeek | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetization opportunities #online video #user base #watching closely


Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #facebook opens #branded content #post ads #media outlets


Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #facebook opens #branded content


The Atlantic’s verdict on Facebook Instant Articles: ‘Jury’s still out’

The Atlantic was an "alpha" partner for Facebook's Instant Articles program. It is now pushing 98 percent of its new content to Facebook. Kim Lau, vp and gm of The Atlantic, said the results are mixed. It hasn't seen a negative impact, but it hasn't seen a giant benefit, either. One outstanding... Continue reading at Digiday

[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #negative impact


Facebook's Instant Articles now support video ads

From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading at Engadget

[ Engadget | 2016-03-31 00:00:00 UTC ]
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Facebook Instant Articles are about to get more native ads

One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday

[ Digiday | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising #huffington post


For France’s Libération, Facebook Instant Articles drives a 30 percent increase in time spent

French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #facebook users #facebook fans


WordPress blogs will soon support Facebook's Instant Articles

If you turn to Facebook for your daily news update, you may have come across Instant Articles. A small number of publishers are able to serve up news articles quickly for mobile devices right now, but from April 12th, the technology will be open to a... Continue reading at Engadget

[ Engadget | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small number #mobile devices


Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age

[ Advertising Age | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user base #walled garden #mobile devices #major publishers


New WordPress plugin lets anyone create Facebook Instant Articles

Facebook's biggest news recently has been the global roll out of Reactions. But bubbling away in the background over recent weeks have been changes to the Instant Article program. Initially made available only to larger publishers, Facebook Instant Articles help to improve user-engagement by... Continue reading at Betanews

[ Betanews | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #larger publishers #recent weeks #external sites #wordpress plugin


Facebook Launches Canvas So Publishers Can Create "Instant" Ads

Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company

[ Fast Company | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #officially rolled


Inside Axel Springer’s answer to Facebook’s Instant Articles

Upday has launched as part of the partnership between Samsung and Axel Springer. The news aggregator platform will be pre-installed on Samsung devices, who chose to host Upday because it mixes human and algorithm curation. CEO and former Axel Springer executive vice president Peter Würtenberger... Continue reading at Digiday

[ Digiday | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #axel springer #share revenue #rss feed


Facebook's Instant Articles will draw from more news outlets

Facebook first announced its so-called Instant Articles last May, serving up news articles quickly for mobile consumption. However, the list of publishers was super limited, but that's about to change. Starting in April, the social network will open... Continue reading at Engadget

[ Engadget | 2016-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #mobile consumption


Facebook Adds 7 Publishers to Anthology Branded-Video Program

That number should ramp up quickly as Facebook expands the Anthology program ahead of this year's Digital Content NewFronts, adding Brit & Co, Complex Media, Conde Nast, Discovery Communications, NowThis, PopSugar and Refinery29."The selection of these new partners gets to the crux of the... Continue reading at Advertising Age

[ Advertising Age | 2016-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diverse audience #create content #brand partnerships


How brands and publishers are using Facebook Messenger

Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel brands #facebook messenger #messenger app #humble beginnings #customer service #german publisher #news updates


Facebook's quick-loading Instant Articles come to Android

Facebook’s scheme for speedy news stories has finally come to Android. With select publishers you’ll now see a lightning bolt icon in the top corner, which denotes that article is stored on Facebook’s servers and will load rapidly.This feature, as is often the case, first debuted on the... Continue reading at PC World

[ PC World | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select publishers #global reach #international markets #developing world


Facebook Instant Articles Launches on Android

We’re excited to announce that everyone who uses the Facebook for Android app can now read thousands of Instant Articles every day in News Feed from publishers worldwide. Combined with our recent launch of Instant Articles to everyone on Fa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android app #read thousands #publishers worldwide #recent launch


Google’s Answer to Facebook Instant Articles — The AMP Project — is Coming Early Next Year

Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly.   The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content #company launched #early october


Facebook’s Instant Articles Could Mean Less Traffic For Websites

Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties.   The launch raises questions abo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone users