Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Attorneys for Georgia State University have appealed for publishers who brought a copyright suit against them to pay more than $3.3m in fees and costs, following their legal win in the long-running case. Continue reading at The Bookseller
[ The Bookseller | 2016-05-04 00:00:00 UTC ]
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Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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PW visited the Gainesville, Fla., location of BAM's 2nd & Charles used bookstores. There, children's books are hot and romance is cold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Rupert Murdoch’s News Group Newspapers pushed to loss as value of publishing rights falls and £50m is set aside to deal with continuing cost of hacking scandalThe publisher of the Sun has recorded a loss of more than £250m after making a huge write-down and paying out further costs associated... Continue reading at The Guardian
[ The Guardian | 2016-03-23 00:00:00 UTC ]
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Top publishing experts share their tips on how to get your business book published.For business leaders, publishing a book can mean greater credibility, bigger sales, lucrative speaking engagements, and other career and business benefits. But "getting a book deal" isn't as simply as penning a... Continue reading at Fast Company
[ Fast Company | 2016-03-18 00:00:00 UTC ]
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The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday
[ Digiday | 2016-03-17 00:00:00 UTC ]
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Bankrupt newspaper publisher Freedom Communications confirmed Friday that a group of inside investors, including developer Mike Harrah, has submitted a bid for the company's assets. That sets up a three-way competition for Freedom, the owner of the Orange County Register and Riverside... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-12 00:00:00 UTC ]
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Upday has launched as part of the partnership between Samsung and Axel Springer. The news aggregator platform will be pre-installed on Samsung devices, who chose to host Upday because it mixes human and algorithm curation. CEO and former Axel Springer executive vice president Peter Würtenberger... Continue reading at Digiday
[ Digiday | 2016-02-24 00:00:00 UTC ]
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Oxford University Press author Naomi S. Baron of American University talks about findings from her survey of students' fondness for print books. The post Researching Students’ Preference for Print: Cost and Smell. appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-11 00:00:00 UTC ]
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Germany will soon finalize fixed prices for ebooks, but questions remain about how this will affect various sales models and ebook adoption rates. The post Fixed Prices for Ebooks in Germany: At What Cost? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-10 00:00:00 UTC ]
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Hollywood, perennial bestsellers, and publishing powerhouses were the engines behind the 2015 bestsellers in many categories on the adult fiction and nonfiction sides, with several of PW’s category bestseller lists looking a lot like greatest-hits compilations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday
[ Digiday | 2015-12-10 00:00:00 UTC ]
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A new book called Material Innovation: Packaging Design catalogs all the ways designers are shaking up packaging design. The post New Book Material Innovation Goes Inside the Surprisingly Clever World of Package Design appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-12-08 00:00:00 UTC ]
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Schools minister Nick Gibb, today challenged publishers to make 100 classic books available at low cost, so all pupils have the chance to read them. Continue reading at The Bookseller
[ The Bookseller | 2015-11-19 00:00:00 UTC ]
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On Tuesday, Amazon, the largest bookseller in the world, did something it has never done: it sold a book to a customer face-to-face. Despite appearances Amazon Books, the company's first branded retail storefront, is a far cry from the bookstore as we know it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-04 00:00:00 UTC ]
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The gig: Jody Gerson is the chair and chief executive of Universal Music Publishing Group, representing songwriters such as Demi Lovato and Big Sean. UMPG is part of Santa Monica-headquartered Universal Music Group, the world's largest record company. Early days: Gerson, 54, grew up in... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-11 00:00:00 UTC ]
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Deb Perelman, the writer behind the wildly popular food blog Smitten Kitchen, recently published her 1,000th recipe. She’s also written a cookbook that spent weeks on the New York Times best-seller list in 2012 and is still No. 1 on Amazon in the “gourmet cooking” category. Perelman’s success is... Continue reading at Slate
[ Slate | 2015-10-10 00:00:00 UTC ]
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Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at Digiday
[ Digiday | 2015-09-30 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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