The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with:
#patrick dolan
#digital publishers
#long ago
#ad prices
#short period
Hardie Grant UK has acquired a relationship guide by Huffington Post writer Tracy Macmillan. UK... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hardie grant
Barnes & Noble shares under pressure as company explores Nook ebook business options Continue reading at MarketWatch.com
[ MarketWatch.com | 2012-01-05 00:00:00 UTC ]
More news stories like this |
Eighty publishers have joined the Independent Publishers Guild this year, with digital companies... Continue reading at The Bookseller
[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital companies
In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |
Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche publishers
#martini media
Written By: Lisa Campbell Publication Date: Thu, 17/11/2011 - 06:45 Full Circle Editions is to publish Body of Work, celebrating 40 years of the University of East Anglia writing course, associated with authors such as Rose Tremain and Ian McEwan, on 1st December. Edited by Giles Foden, the... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rose tremain
#ian mcewan
#1st december
#kazuo ishiguro
#andrew motion
#tracy chevalier
#john boyne
Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#speak directly
#great tool
#decision makers
#generate revenue
#online publishers
Written By: Benedicte Page Publication Date: Fri, 11/11/2011 - 11:18 Katie Allen, web editor at www.thebookseller.com, is to write a craft title for Hardie Grant. Paper, Scissors, Rock: 25 Spectacular, Crafty Gifts Made by You! will feature projects from greetings cards to tote bags and iPad... Continue reading at The Bookseller
[ The Bookseller | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hardie grant
#web editor
#tote bags
#book directly
We believe contextualized commerce is the future, says Michela OConnor Abrams, president and publisher of Dwell. We believe everybody, no matter from which point theyre starting, now is going in that direction. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media company
One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
More news stories like this |
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing side
#financial details
#$120 million
#sources familiar
After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#ad pages
#meredith corp
#magazine portfolio
Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising director
#appointed publisher
For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
#advertising revenue
Written By: Benedicte Page Publication Date: Fri, 21/10/2011 - 11:35 Vampirates author and long-time children's book publicist Justin Somper has set up Author Profile, a training company aimed at helping authors navigate the media and social networking. Writers including Damian Kelleher,... Continue reading at The Bookseller
[ The Bookseller | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#author profile
#social networking
#individual publishers
In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online advertising
Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek
[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad network
#blogging platform
Written By: Benedicte Page Publication Date: Wed, 19/10/2011 - 10:00 Lawyers acting for Brent's library campaigners have been granted an injunction to prevent further dismantling to the six libraries closed by Brent council. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brent council
#library campaigners
Written By: Benedicte Page Publication Date: Tue, 18/10/2011 - 17:21 Brent library campaigners have been given permission to appeal against the judicial review decision made against them in the High Court by Mr Justice Ouseley last week. The case will be heard in the court of appeal as an... Continue reading at The Bookseller
[ The Bookseller | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high court
"What if you're writing a book and the audience already had a relationship with the content when the book came out," said Alex LeMay, CEO of the Shadow Gang, a firm that creates on- and offline social communities. LeMay and Shadow Gang have partnered with YA novelist Michael Grant to create an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael grant
#alex lemay
#shadow gang
#creates on-