The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in consumer-driven revenue on an earnings call Friday reporting the company's performance in the third quarter of 2019 (Meredith's fiscal years start in July... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-14 16:48:23 UTC ]
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Presented by Publishers Weekly, the 2019 BookExpo Librarians' Lounge offers a place for librarians at the show to relax along with a slate of exclusive programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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No one likes to have their words taken out of context. Yet there are a slew of popular sayings that suffer from chronic misuse for this very reason. Everyone knows that “love makes the world go ‘round,” right? This seemingly altruistic phrase actually comes from "Alice's Adventures in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-07 00:00:00 UTC ]
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Anticipating a combined pro forma cash revenue of US$3,157 million, the new entity will take McGraw-Hill's name, the deal expected to close by early 2020. The post Cengage and McGraw-Hill Merge, Hansen Leads Company appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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Education content subscription model Cengage Unlimited has sold more than one million subscriptions since August 2018, according to preliminary data from Cengage. The post Cengage Cites First Full Academic Year of ‘Unlimited’ as a Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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DC Universe is acting on its promise to deliver DC's full comic book library -- more or less. As of now, subscribers to the service have access to 21,000 issues stretching over 80 years, so long as a given issue was released at least one year before... Continue reading at Engadget
[ Engadget | 2019-04-23 00:00:00 UTC ]
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For more than a year, the Observer writer has been probing a darkness at the heart of Silicon Valley. Last week, at a TED talk that became a global viral sensation, she told the tech billionaires they had broken democracy. What happened next?If Silicon Valley is the beast, then TED is its belly.... Continue reading at The Guardian
[ The Guardian | 2019-04-21 00:00:00 UTC ]
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Circle Media Group has filed for bankruptcy of its Dutch printing companies, blaming Europe’s “challenging market circumstances” in a “shrinking” print industry. Continue reading at The Bookseller
[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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This author stumbled on a new trick that allowed him to finish more business books (and it’s not listening to audiobooks). We all need to read more. Warren Buffett spends 80% of his day reading. Bill Gates reads a book a week. Reading is the only way to stand on the shoulders of the giants all... Continue reading at Fast Company
[ Fast Company | 2019-04-17 00:00:00 UTC ]
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After four years of planning and construction, Hachette’s huge new distribution centre—the most expensive capital project in the firm’s history—was officially opened this week. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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The Roald Dahl Story Company has hired Katie Price, currently director of licensing at Hachette Children’s Group, as its new head of books. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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Jasmine Richards, formerly a publisher at Oxford University Press (OUP), has launched a fiction development company to create inclusive stories for children. Continue reading at The Bookseller
[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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Maryland Insurance Administrator Al Redmer said Thursday that he’s likely to expand his investigation of insurers involved in donations or sales of Mayor Catherine Pugh’s self-published “Healthy Holly” books. The Maryland Insurance Administration — which regulates all insurers in the state — has... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-05 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Mitchell Beazley has acquired the first home decorating book by Chrissie Rucker and her retail firm The White Company. Continue reading at The Bookseller
[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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Mark Smith and Marcus Leaver, two publishing veterans with lots of trans-Atlantic publishing experience, have formed a new U.K.-based company, which has already made the first of what the two said are likely to be several acquisitions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-01 00:00:00 UTC ]
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[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayEurope just pushed through another... Continue reading at Advertising Age
[ Advertising Age | 2019-03-27 00:00:00 UTC ]
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