In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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How Google is rewriting the rules of ad auctions

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[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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NRA says ad firm stole its thumb drive as legal duel escalates

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[ Advertising Age | 2019-05-24 23:29:03 UTC ]
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Ads (sadly) not rebooted for ABC’s ‘All in the Family,’ ‘Jeffersons’ nostalgia trip

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[ Advertising Age | 2019-05-24 00:12:30 UTC ]
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Big Tech: Breaking Us Up Will Only Help China

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[ Wired | 2019-05-23 11:00:00 UTC ]
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Change UK pays for Facebook ad blitz amid dismal EU poll ratings

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[ The Guardian | 2019-05-23 05:00:40 UTC ]
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Conde Nast launches new ad program for performance marketers

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[ Digiday | 2019-05-23 04:01:28 UTC ]
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Roku sets its sights on linear TV ad dollars

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Platform ad revenue opportunities are growing for publishers, but scale still matters

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[ Digiday | 2019-05-22 04:01:36 UTC ]
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Amazon Literary Partnership grant recipients include nine groups in California

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[ Los Angeles Times | 2019-05-21 17:40:00 UTC ]
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The company behind TikTok is reportedly launching a Spotify rival

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[ Engadget | 2019-05-21 11:15:00 UTC ]
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Ex-Vice exec launches pot-focused agency with ties to Snoop Dog’s media company

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[ Advertising Age | 2019-05-21 10:00:00 UTC ]
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Astrid Lindgren Company launches charity partnership for Pippi Longstocking anniversary

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[ The Bookseller | 2019-05-21 04:12:45 UTC ]
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Amazon Literary Partnership Announces More than $1 Million in 2019 Grants

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[ Publishing Perspectives | 2019-05-21 01:30:39 UTC ]
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Facebook bans Israeli company, saying it worked to disrupt elections

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[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
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Facebook bans Israeli company, saying it worked to disrupt elections

Facebook bans Israeli company it says aims to disrupt elections

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[ CBC | 2019-05-16 19:23:51 UTC ]
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With video ad marketplace Community, AT&T’s Xandr expands inventory

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[ Digiday | 2019-05-15 00:00:00 UTC ]
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