In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with: #patrick dolan #digital publishers #long ago #ad prices #short period

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Publishing the full Spectrum

For a long time, I felt like I had been failed by publishing. After a diagnosis of Aspergers Syndrome - now Autism Spectrum Disorder (or ASD) in 2015 - I set out to learn more about my new ‘label’, and what it meant to me. Recommendations included looking to TV, because characters such as... Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 22:34:00 UTC ]
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Why alternative asset managers need a tech-enabled command center

Have you ever noticed how many scenes in science fiction and military movies take place in a command center? Whether it’s a fictional character like Captain Kirk aboard the USS Enterprise or a real-life crisis unfolding in the White House situation room, the command center plays a critical role... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-08-03 07:00:00 UTC ]
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Mistry and Marleau promoted at Hardie Grant

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[ The Bookseller | 2020-08-02 17:14:44 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
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News Corp’s Stephanie Layser Is Tired of Big Tech Bullying

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[ AdWeek | 2020-07-15 19:21:32 UTC ]
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[ Folio Magazine | 2020-07-14 15:50:42 UTC ]
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[ Folio Magazine | 2020-07-13 16:41:14 UTC ]
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[ The Bookseller | 2020-07-13 15:51:02 UTC ]
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Frankfurter Buchmesse Announces €4 Million German Federal Grant

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[ Publishing Perspectives | 2020-07-10 11:29:18 UTC ]
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[ Silicon Valley Business Journal | 2020-07-07 18:29:21 UTC ]
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[ Silicon Valley Business Journal | 2020-07-07 18:18:56 UTC ]
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[ The Bookseller | 2020-07-06 02:28:03 UTC ]
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[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
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