The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Fortune has unveiled its 2020 list of the 500 largest publicly traded American companies, and just like it did in 2019, Fairfax County has a new entrant. Reston’s Science Applications International Corp. (NYSE: SAIC) enters the Fortune 500 at No. 466 with $6.38 billion in 2019 revenue, up 37%... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-18 22:02:41 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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An aerospace company is planning a $4 million expansion of its facilities in West Chester Township, officials announced this week. Barnes Aerospace, a division of Connecticut-based Barnes Group Inc. (NYSE: B), is adding 3,400 square feet of space to its existing Maintenance, Repair and Overhaul... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-06 10:45:00 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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An aerospace company is planning a $4 million expansion of its facilities in West Chester Township, officials announced Wednesday. Barnes Aerospace, a division of Connecticut-based Barnes Group Inc. (NYSE: B), is adding 3,400 square feet of space to its existing Maintenance, Repair and Overhaul... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-01 16:08:55 UTC ]
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Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
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Walker is to fund 40 memberships for schools wishing to join the School Library Association, as part of celebrations for the SLA's 40th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 17:43:46 UTC ]
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Having caught its stride in 2019, Ukraine's book market now is weathering the pandemic—and opening a new translation grant for rights buyers. The post Ukraine Opens New Rights Support Grants for International Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-24 13:09:08 UTC ]
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More than 55,000 applicants applied to Artist Relief to receive the first round of 200, $5,000 emergency relief grants for artists in need due to the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Bill Kasdorf wants to thank the tech industry for helping publishing get through the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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In ‘Superpower Showdown’ (Harper Business, June), Davis and coauthor Lingling Wei examine how U.S.-China relations deteriorated to the point of impasse just as cooperation between the world’s two largest economies has become more urgent than ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Recently, I threw out the first 60 pages of the novel I am currently working on. I had been determined to challenge myself by writing in the third person—I had spent the last ten years working on my first novel in the first person and I thought I was ready for something new and difficult. […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-21 08:48:34 UTC ]
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Amazon’s focus on essential items due to the coronavirus crisis has led to significant sales losses for several religion publishers, and many houses are looking to alternate sales channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-21 04:00:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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