The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff
[ Stuff | 2020-02-07 16:00:00 UTC ]
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2020 is underway. Budgets have been established. Strategies have been mapped. And now publishers are pushing forward on what most of them tell us will be a good year for an industry that’s had its share of ups and downs over the past decade. As the sector continues to diversify and transform at... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-30 17:09:36 UTC ]
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In the past decade, digital media has experienced a boom-and-bust cycle. Sites that were buoyed in the early 2010s by digital-advertising dollars watched their traffic plummet in subsequent years as readers shifted to consuming content on social media. The next step for many publishers like Vice... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-30 17:05:04 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
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Khaled Lotfy, whose firm Tanmia published a new edition of a book about Egyptian double agent Ashraf Marwan, has been sentenced to five yearsCairo international book fair has excluded imprisoned publisher Khaled Lotfy’s firm from the event citing “security reasons”, the International Publishers... Continue reading at The Guardian
[ The Guardian | 2020-01-22 13:55:22 UTC ]
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Anna Wiener's memoir about her four-plus years working in startups never resolves the self-contradictions of her industry, city, or existence. Continue reading at Wired
[ Wired | 2020-01-13 23:50:00 UTC ]
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Severn House publisher Kate Lyall Grant has been promoted to the Severn House Board. Continue reading at The Bookseller
[ The Bookseller | 2020-01-13 07:24:25 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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In her extraordinary new book, “Uncanny Valley,” Anna Wiener recounts what made her, a 25-year-old woman with an “affectedly analog” life in New York City, abandon her job at a literary agency in 2013 to work for tech startups, and what eventually — five years later — made her leave the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-01-03 21:41:30 UTC ]
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Anna Wiener’s memoir captures the dreams, delusions and general absurdity of Silicon Valley in indelible detail. Continue reading at The New York Times
[ The New York Times | 2020-01-03 10:00:08 UTC ]
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Bellefield Systems, a Sewickley-based software firm, has been acquired by Aderant. The local firm specializes in timekeeping software for lawyers, including iTimekeep and OCG Live. The company has 24 employees at its office, according to data from the most recent Book of Lists. “When we... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-12-26 16:39:21 UTC ]
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From AI breakthroughs to 5G deployment, these hot topics are on the minds of venture capitalists, tech execs, and analysts. In 2020, technologies will move toward the mainstream and begin impacting daily life. The next generation of wireless network, 5G, will begin to take hold, for example, and... Continue reading at Fast Company
[ Fast Company | 2019-12-23 07:00:11 UTC ]
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The Primadonna Festival will return in 2020 as a Community Interest Company (CIC), with a £20,000 crowdfunder launching, and writer Catherine Riley taking on the role of full-time general manager. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 04:55:31 UTC ]
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Adam Kay's Twas the Nightshift Before Christmas (Picador) has re-claimed the Weekly E-Book Ranking number one, topping the chart for the first time since its launch week in October. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 16:49:58 UTC ]
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New grants from the Mo Siewcharran Fund to take on interns from BAME backgrounds have been awarded to the Royal Society of Literature, Europa Editions UK and Swindon’s Prime Theatre. Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 14:55:36 UTC ]
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Germany-based media and services company Bertelsmann says it will buy the 25% of publisher Penguin Random House that it doesn't already own for $675 million Continue reading at ABC News
[ ABC News | 2019-12-18 11:47:31 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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