In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with: #patrick dolan #digital publishers #long ago #ad prices #short period

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Seattle's Elliott Bay Book Company Unionizes

Booksellers of the Elliott Bay Book Company in Seattle voted to unionize on Friday. The independent rank-and-file union is called the Book Workers Union. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
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Linda Grant claims 2020's Wingate Literary Prize for A Stranger City

Linda Grant has won the 2020 Wingate Literary Prize for her "compelling love letter to London life", A Stranger City (Virago). Continue reading at The Bookseller

[ The Bookseller | 2020-03-16 01:49:46 UTC ]
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This vegan news site just became a plant-based food company

LiveKindly will now not just produce vegan content but also vegan food. For the past few years, LiveKindly has been a digital media company with a focus on plant-based food stories like “The Beyond Burger just launched at Ikea” or “Colgate just launched 2 certified vegan toothpastes.” Now it’s... Continue reading at Fast Company

[ Fast Company | 2020-03-12 14:45:06 UTC ]
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AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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YouTube’s Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concerns

YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek

[ AdWeek | 2020-03-11 16:37:06 UTC ]
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IAB Preps NewFronts Streaming Option as Coronavirus Fears Grow

As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek

[ AdWeek | 2020-03-11 14:48:44 UTC ]
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Budget set to grant temporary business rates relief for high street

Chancellor Rishi Sunak is expected to announce temporary relief from business rates for high-street shops at his first Budget today. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 06:20:53 UTC ]
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Sports Publisher Minute Media Makes Half Its Revenue from Licensing Tech

Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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Curtis Brown parent company Original Talent withdraws from LBF

Curtis Brown, C&W, Fane, Tavistock Wood, CBC and Ed Victor Ltd will all be absent from this year's London Book Fair, after parent company Original Talent made the decision today (3rd March) to withdraw. Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 06:46:37 UTC ]
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BA reveals final round of grants from £50K diversity fund

Bookshops from across Britain have been awarded the final grants from the Booksellers Association £50,000 diversity fund for projects to improve accessibility, representation and inclusion.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 23:40:45 UTC ]
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Clearwater company fills its CMO position after three years — and for the first time, it's a woman

Digital Media Solutions, a Clearwater based company, has hired its first ever female chief marketing officer. Kathy Bryan has been hired for the CMO position, rising from a previous role within the company's marketing department. “Kathy Bryan represents everything DMS stands for,” DMS CEO... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-02-26 11:44:07 UTC ]
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Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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CBLDF Launches Rory Root Comics Retailer Grants

The Comic Book Legal Defense Fund plans to create the Rory D. Root Comics Ambassador Grant, a program designed to support community building by retailers, named in honor of the late Rory Root, an influential Berkeley comics retailer noted for his pioneering embrace of book trade practices and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
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Opportunity: Grants for creative projects with the United Arab Emirates

BackgroundIn conjunction with the Sharjah Market Focus at The London Book Fair in March 2020, the British Council will be offering two small grants of £3000 each to UK or UAE based organisations for activity taking place between 16 March and 31 October 2020. Together, the British Council will... Continue reading at British Council global

[ British Council global | 2020-02-21 12:31:03 UTC ]
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Full STEAM Ahead: Spotlight on Chris Ferrie

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[ Publishers Weekly | 2020-02-17 05:00:00 UTC ]
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Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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Colin Kaepernick to release memoir through his own new publishing company

Colin Kaepernick announced on Thursday that he will release a memoir this year under his new imprint, Kaepernick Publishing. He also has partnered with Audible for a multiproject deal. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-02-13 12:35:32 UTC ]
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First published in 1924, ‘Still She Wished for Company’ makes for a delicious, if bittersweet, Valentine’s Day treat

The novel, which enters the public domain this year, is one of the pioneering works of paranormal or “time-slip” romance. Continue reading at The Washington Post

[ The Washington Post | 2020-02-12 19:00:00 UTC ]
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First published in 1924, ‘Still She Wished for Company’ makes for a delicious, if bittersweet, Valentine’s Day treat

The novel, which enters the public domain this year, is one of the pioneering works of paranormal or “time-slip” romance. Continue reading at The Washington Post

[ The Washington Post | 2020-02-12 07:00:00 UTC ]
More news stories like this | News stories tagged with: #day treat #public domain #pioneering works #time-slip romance