The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
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The US experience of watching sport online should ring alarm bells for those who prize the Premier League’s ability to bring people togetherIn the late 1960s, the American author and tech seer Richard Brautigan wrote lyrically of “a cybernetic meadow / where mammals and computers / live together... Continue reading at The Guardian
[ The Guardian | 2019-12-02 18:49:42 UTC ]
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Inspired Search & Selection has been named the best small company to work for at the Institute of Recruitment Professionals annual awards. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 08:19:49 UTC ]
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Linda Grant, Dani Shapiro and Howard Jacobson are among the 12 writers longlisted for the 2020 Wingate Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 08:00:18 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Pamela Newkirk explores the failures — and one success — of corporate diversity initiatives. Continue reading at The Washington Post
[ The Washington Post | 2019-11-22 01:40:20 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Cengage has reported revenue of $693m in the six months to end September 2019, a fall of 9.1% from the first-half in the previous financial year ($762.6m). Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 21:42:50 UTC ]
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Ogden Newspapers will purchase The Courier of Findlay and the Review Times of Fostoria from the Findlay Publishing Co., according Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-13 19:39:46 UTC ]
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Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
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Bookseller Harry Illingworth is set to leave Goldsboro Books at the end of the year to become a full-time agent at The D H H Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 03:55:21 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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The notion that a respected publishing house can be replaced by open access publishing is disproved by examining other recent examples, such as the now-closed University of Adelaide Press. Continue reading at The Conversation
[ The Conversation | 2019-11-11 01:43:51 UTC ]
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The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek
[ AdWeek | 2019-11-07 18:41:04 UTC ]
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David Varno has been named fiction reviews editor, effective November 18, replacing Gabe Habash, who will leave the company on November 15. Phoebe Cramer is now a full-time associate reviews editor, covering genre fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-07 05:00:00 UTC ]
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Eric Carle, the author and illustrator behind such children's classics as The Very Hungry Caterpillar, has decided at the age of 90 to sell his company to Penguin Random House. Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 09:00:10 UTC ]
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Penn Foster Education Group, a provider of an online learning platform for adults, has hired a longtime executive from publisher McGraw-Hill to lead a team of around 150 people. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-11-04 12:01:10 UTC ]
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On Tuesday the business information company Questex announced Patrick Nohilly as its new chief financial officer, to work out of its New York headquarters. Nohilly succeeds Debra Mason, who left in September to take on the CFO role at SourceMedia. Nohilly most recently served as president and... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 22:05:02 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Ramping up activities for its 20201 turn as Frankfurt's Guest of Honor, Spain launched expanded translation funding and presented book market statistics at the fair. The post In Frankfurt: Spain’s New Translation Grants and Market Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-18 07:33:50 UTC ]
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