In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Retail shifting towards ethical spending, Bookshop.org's Vanderbilt says

Customer behaviour is shifting towards ethical consumerism while online becomes much more than a “hits business”, Bookshop.org's UK m.d. Nicole Vanderbilt has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 19:59:59 UTC ]
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‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Fastest-Growing Companies 2020: #18 Audience Synergy LLC

Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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Higher education technology company Anthology acquires xRM software

Anthology, based in Boca Raton, partners with over 2,000 colleges across 30 countries. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-11-09 17:38:19 UTC ]
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The 19 best books ‘Fast Company’ staffers read during quarantine—and the indie bookstores where you can buy them

Independent bookstores are hurting as shoppers stay online. Pick up one of our staff picks to support bookstores throughout the U.S. Whether you’re diving into an engrossing period drama, reading up on the history of protests or pandemics, or escaping into a fantastical world, chances are you’ve... Continue reading at Fast Company

[ Fast Company | 2020-11-06 16:00:54 UTC ]
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Hardie Grant dishes up Gill's latest cookbook

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[ The Bookseller | 2020-11-05 14:24:16 UTC ]
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Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

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[ AdWeek | 2020-11-02 18:23:42 UTC ]
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Faber launches Cummings ad van at Barnard Castle

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[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

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[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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SoA and Creative Scotland to distribute £600k in hardship grants

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[ The Bookseller | 2020-10-28 00:16:54 UTC ]
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The editor of Michelle Obama’s Becoming is starting a new publishing company.

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[ Literrary Hub | 2020-10-22 12:01:51 UTC ]
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Thomas Nelson Pays $3M Judgment to Printing Company

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[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
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Sandycove's Deevy goes full Boyle for new collection

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[ The Bookseller | 2020-10-15 13:39:11 UTC ]
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[ Engadget | 2020-10-14 11:00:47 UTC ]
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[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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[ Literrary Hub | 2020-10-09 08:48:58 UTC ]
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[ BBC News | 2020-10-07 23:12:12 UTC ]
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[ The Bookseller | 2020-10-02 05:34:01 UTC ]
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