The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Faber has been awarded a Mo Siewcharran grant along with Profile Books and Canongate. Continue reading at The Bookseller
[ The Bookseller | 2021-07-30 14:58:08 UTC ]
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In 2006, Jason Hafer and Paul Oliver opened Wolfgang Books in Phoenixville, Pa. They opened Reads & Company in May 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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YA book Blackout (Electric Monkey) has been picked up in a nine-way auction by Netflix with Michelle and Barack Obama’s Higher Ground Productions and Temple Hill Entertainment. Continue reading at The Bookseller
[ The Bookseller | 2021-07-14 21:05:47 UTC ]
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The National Endowment for the Arts is now accepting applications for $135 million in grants tied to the American Rescue Program established by Congress in March. Grants start at $50,000 and the deadlines range between the end of July and late September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-24 04:00:00 UTC ]
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Chief Brand Officer Marc Pritchard announces cross-platform tech test, discusses minority media data sharing and concerns about Google, Facebook and Nielsen in wide-ranging ANA speech and interview. Continue reading at Advertising Age
[ Advertising Age | 2021-06-17 15:00:06 UTC ]
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Six months after it acquired LSC Communications, Atlas Holdings has renamed the book division Lakeside Book Company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Headline has landed Sex Bomb, a "hilarious, compelling and conversation-starting" memoir from stand-up comedian, podcast host and writer Sadia Azmat. Continue reading at The Bookseller
[ The Bookseller | 2021-05-24 11:30:11 UTC ]
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Organizers have expanded the 'Spotlight on Rights' translation grants in 2021 in support for the book industry. The post Abu Dhabi International Book Fair Expands Translation Grants for Exhibitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-21 13:30:25 UTC ]
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Even as a youngster, Dylan seemed to be aware of the importance of crafting his persona. Continue reading at The Washington Post
[ The Washington Post | 2021-05-20 10:00:00 UTC ]
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News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian
[ The Guardian | 2021-05-18 07:19:27 UTC ]
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Waterstones and Barnes & Noble owner Elliott Investment Management is buying the assets and operations of US stationery and gift retailer Paper Source, with James Daunt overseeing the chain. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 23:30:36 UTC ]
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DK has joined forces with Mrs Wordsmith, “the world's silliest learning company", on a range of curriculum-based publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 07:16:14 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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As soon as you turn the last page of this modern romance, you’ll be fighting the urge to flip back to page one. Continue reading at The Washington Post
[ The Washington Post | 2021-04-30 12:00:00 UTC ]
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Nearly 20 years after Said’s death, Timothy Brennan revisits the professor’s life. Continue reading at The Washington Post
[ The Washington Post | 2021-04-28 13:00:00 UTC ]
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Penguin Random House US CEO Madeline McIntosh said the publisher hopes to begin bringing more people back to physical offices in September, but stressed that the company's guiding principle on the future of work is to be a "remote-friendly company." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday
[ Digiday | 2021-04-26 04:01:00 UTC ]
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In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek
[ AdWeek | 2021-04-16 23:45:54 UTC ]
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