The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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John Hudson, formerly head of publishing at Historic England, has set up his own publishing company, focused on architectural and landscape history. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 22:49:15 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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This week brought deals on Apple devices, gaming gear and more. The Mac Mini M1 remains on sale for $600 while the 3rd-generation AirPods are back down to a record low of $140. Nintendo's Ring Fit Adventure is back in stock and $25 off, while you can still get a one-year Switch Online family... Continue reading at Engadget
[ Engadget | 2022-01-14 16:45:01 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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The Roald Dahl Story Company, which manages the rights to the authors characters and stories, made £27.1m in the year to December 2020, up £1.3m from £25.8m in 2019, before its 2021 acquisition by Netflix earned the estate £370m. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 17:39:30 UTC ]
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Approximately one year after Barnes & Noble CEO James Daunt tapped Emily Meehan to reinvent the retailer’s publishing operation, Meehan has unveiled a new name for the company and a host of new initiatives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Regardless of how 2021 went for you, 2022 is another chance for all of us to make the new year better than those that came before it. We set New Year’s resolutions with the best of intentions, but it’s no wonder that so many people fail after just a few weeks – old habits die hard. Just as it’s... Continue reading at Engadget
[ Engadget | 2022-01-01 14:34:42 UTC ]
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In spite of all the advancements we’ve seen in tech, the industry as a whole has consistently neglected people with disabilities. There have been some improvements, including video call apps like FaceTime, Zoom, Microsoft Teams, Google Hangouts and more adding better support for sign language... Continue reading at Engadget
[ Engadget | 2021-12-31 21:00:34 UTC ]
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With Christmas right around the corner, now's the time to make sure you have all your gifts in check and grab any last-minute holiday gifts you may need. Thankfully, there remain a good number of tech deals available, and a good portion of them are still slated to arrive before the holiday if... Continue reading at Engadget
[ Engadget | 2021-12-17 16:45:01 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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‘What is the hope for gig workers who are underpaid and exploited? Cities, in a way. Cities can have a chance to intervene and actually get things done.’ In the Italian city of Bologna, bicycle couriers delivery bread, freshly baked at local bakeries, to nearby businesses every morning. The same... Continue reading at Fast Company
[ Fast Company | 2021-12-12 05:00:34 UTC ]
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If you're still on the hunt for good tech gifts to give this year, you still have time to grab some that will arrive before the holidays. Apple's second-generation AirPods are on sale again for $100, while the Fitbit Charge 5 fitness tracker is back down to $130. Both Amazon's Kindle and a few... Continue reading at Engadget
[ Engadget | 2021-12-10 16:45:43 UTC ]
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In a major deal in the bargain book business, Book Depot, the bargain book distributor based in Thorold, Ont., has acquired American Book Company headquartered in Knoxville, Tenn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
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Maybe you've crossed all of the big items off your gift list for the year, but you're still on the lookout for stocking stuffers that aren't the typical picks. There are plenty of options in the tech space that are both small and affordable, and Cyber Monday deals have made a good number of them... Continue reading at Engadget
[ Engadget | 2021-11-29 18:00:23 UTC ]
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It's officially Black Friday and that means if you didn't snatch up any of the early deals that came and went earlier this month, now's the time to shop. Despite kicking off the holiday season (unbearably) early this year with a deluge of deals, retailers are still have some compelling Black... Continue reading at Engadget
[ Engadget | 2021-11-26 11:15:21 UTC ]
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While we've had weeks of early Black Friday deals already, Thanksgiving has brought additional sales, some of which we expect to continue through Black Friday proper. This has been a trend for the past few years — if you happen to be online and searching for Black Friday deals a few hours before... Continue reading at Engadget
[ Engadget | 2021-11-25 21:15:26 UTC ]
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Cameron Janes, an Amazon veteran who has overseen Prime Video, retail and Kindle ventures left the company earlier this week. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-11-24 22:24:32 UTC ]
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Wholesaler Gardners is opening a separate sister company in France to mitigate the "frustrations, paperwork, and additional costs" for European customers since the beginning of 2021 due to the changes introduced by Brexit. Continue reading at The Bookseller
[ The Bookseller | 2021-11-24 15:47:37 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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