The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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For decades the practice was deemed "dishonest and immoral," writes Brian Hochman. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:07 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Welcome to Ad Age’s NewFronts 2022 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from IAB. You can sign up here to get updates delivered to your inbox.Amy Poehler’s Twitch tutorial Comedian Amy Poehler helped Amazon’s pitch to media buyers on Monday, at the... Continue reading at Advertising Age
[ Advertising Age | 2022-05-03 23:15:06 UTC ]
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A number of gadgets remain on sale as we head into the holiday weekend. Apple's latest AirPods remain $30 off and down to $150, and you can pick up the AirPods Pro for $175. Certain colors of the Apple Watch Series 7 are on sale for as low as $313, plus you can save on a bunch of Surface devices... Continue reading at Engadget
[ Engadget | 2022-04-15 15:45:19 UTC ]
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News Corp Australasia executive chairman issues all-staff memo, with scrutiny on election coverage likely to increaseGet our free news app; get our morning email briefingFollow our Australia news live blog for the latest updatesRupert Murdoch’s Australian lieutenant has told News Corp... Continue reading at The Guardian
[ The Guardian | 2022-04-13 07:57:04 UTC ]
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‘Let’s Not Do That Again’ is a political comedy of manners starring a Selina Meyer’s stand-in Continue reading at The Washington Post
[ The Washington Post | 2022-04-06 12:00:18 UTC ]
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Nielsen is being acquired for $16 billion, including debt, about a week after the media measurement company rejected a smaller offer Continue reading at ABC News
[ ABC News | 2022-03-29 21:47:16 UTC ]
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A slew of gadgets went on sale this week and many remain discounted as we head into the weekend. A number of Apple devices are on sale right now, including the AirPods Pro for $175, the iPad mini for $459 and the new iPad Air with the M1 chipset for $570. Elsewhere, Amazon's Fire HD 8 table is... Continue reading at Engadget
[ Engadget | 2022-03-25 15:45:31 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Three fellowships and a grant program for small publishers are taking submissions now for the 2022 Frankfurter Buchmesse. The post Frankfurter Buchmesse Applications Open: Fellowships and Grant Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-03 17:23:35 UTC ]
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As the only Black director on her team, an employee at a large digital media company quit after the support and resources she needed to succeed went to her white colleagues instead. The post ‘They excluded me’: Confessions of a Black director at a digital media company who felt ‘invisible’... Continue reading at Digiday
[ Digiday | 2022-02-22 05:01:00 UTC ]
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Many of Amazon's gadgets went on sale at the start of this week and continue to be discounted today. Key among them are both new Kindle Paperwhites — the standard version and the Signature Edition — along with the second-generation Echo Show 8 and the Fire TV Cube. On top of that, Apple's... Continue reading at Engadget
[ Engadget | 2022-02-11 16:45:29 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Lakeside Book Company, the book printing division of LSC Communications, will acquire Phoenix Color from ALJ Regional Holdings for $134.8 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-07 05:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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A bunch of new tech sales cropped up at the start of the week for things like robot vacuums, game controllers and more, and many of them are still around today. A trio of iRobot devices remain discounted, with the most affordable of the bunch coming in at $179. Some of Amazon's Fire tablets are... Continue reading at Engadget
[ Engadget | 2022-01-21 16:45:26 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Author whose Orwell prize-winning Some Kids I Taught and What They Taught Me sparked online controversy last summer will no longer be published by Pan Macmillan Kate Clanchy and her publisher Pan Macmillan will no longer be working together, and distribution of all of her titles is to cease,... Continue reading at The Guardian
[ The Guardian | 2022-01-20 12:43:07 UTC ]
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Pan Macmillan and author Kate Clanchy have parted company “by mutual consent”, with the publisher reverting the rights and ceasing distribution of all her work following criticism of Some Kids I Taught and What They Taught Me. Continue reading at The Bookseller
[ The Bookseller | 2022-01-20 09:10:15 UTC ]
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