In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with: #patrick dolan #digital publishers #long ago #ad prices #short period

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Media Briefing: What Axios’ sale says about the valuation of digital media companies

In this week’s Media Briefing, senior media reporter Sara Guaglione looks at what Axios's sale to Cox Enterprises signals about the current investment market for media companies. The post Media Briefing: What Axios’ sale says about the valuation of digital media companies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-08-11 04:01:00 UTC ]
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U.K.'s Gardners Launches U.S. Wholesale Company

The Little Group, the parent company of Gardners, the U.K.’s largest book wholesale and book distribution company, has launched Gardners US. The new distribution company is based in Florida and offers 200,000 titles for U.S. delivery within 3-5 days. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-07 04:00:00 UTC ]
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Alan Grant obituary

British comic book writer responsible for shaping storylines for characters such as Judge Dredd, Batman and Strontium DogWhen the comic book writer Alan Grant, who has died aged 73, was at school in Scotland in the 1950s, he was regularly beaten by his teachers for being left-handed, and... Continue reading at The Guardian

[ The Guardian | 2022-07-31 12:08:58 UTC ]
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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
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10 New Full-Cast Audiobooks to Listen to for an Incredible Reading Experience

A full cast of narrators brings an audiobook to life in totally new and unexpected ways. Here are some of the latest you can't miss. Continue reading at Book Riot

[ Book Riot | 2022-07-21 10:36:00 UTC ]
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Check Amazon’s certified refurbished tech deals for bigger Prime Day savings

Smart shoppers don’t forget to check out Amazon Renewed, Amazon’s certified refurbished store, for additional Prime Day deals savings on everything from iPads to laptops to Amazon Kindles, Echos, and Fire tablets. It’s a way to save even more if you trust Amazon’s returns... Continue reading at PC World

[ PC World | 2022-07-12 20:11:34 UTC ]
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In ‘The Great Man Theory’ a middle-aged man can’t shift out of neutral

Teddy Wayne's novel is a character study of a protagonist stuck in a rut of self-regard. Continue reading at The Washington Post

[ The Washington Post | 2022-07-12 14:30:05 UTC ]
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Among the Literary Lions, at Full Roar, in the 1980s

In “Circus of Dreams,” the literary editor John Walsh writes about the bookish life in London when Martin Amis, Ian McEwan, Jeanette Winterson and their generation were in the increasingly bright limelight. Continue reading at The New York Times

[ The New York Times | 2022-07-12 02:13:37 UTC ]
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Meal kit company sued by customers who claim 'contaminated' lentils led to gallbladders removals

Vegan meal kit startup Daily Harvest has been hit with two lawsuits by customers alleging they needed gallbladder removals after eating one of the company's products, reportedCNN. Last month the company issued a voluntary recall of its “French Lentil + Leek Crumbles” dish following multiple... Continue reading at Engadget

[ Engadget | 2022-07-01 23:30:53 UTC ]
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9 benefits of an Amazon Prime membership

Amazon Prime built its popularity by offering subscribers faster free shipping, access to streaming movies and TV shows, and exclusive deals (most noticeably during the company’s annual Prime Day dealfest). But Prime membership includes other perks, too: Everything from free ebook offerings to... Continue reading at PC World

[ PC World | 2022-06-19 11:00:00 UTC ]
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The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget

[ Engadget | 2022-06-17 15:30:52 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
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Mila Kunis and Sharad Devarajan Launch Web3-Based Fantasy Universe and Media Company

Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global entertainment universe, Armored Kingdom Media, Inc. Co-founded by technologist Lindsey McInerney and producer and actress Lisa... Continue reading at AdWeek

[ AdWeek | 2022-06-10 15:35:00 UTC ]
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The Ever-Shifting Challenge of Promoting Literature in Translation

An industry roundtable, held at the Multipli Forti literary festival in New York on June 6, addressed how independent publishers can get works of translated literature to readers in an era marked by media saturation and increased dominance by major companies over the book business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
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TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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R&L’s Religion Editor is Running at Full Speed

Rowman & Littlefield’s new senior executive religion editor Richard Brown discusses his plans for growing R&L’s frontlist, challenges in today’s religion publishing industry, and the need for books that “illuminate dark places of society and dark places of the soul.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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AALA Expands Membership Criteria, Updates Canon of Ethics

The Association of American Literary Agents has expanded its membership criteria and canon of ethics in an effort to create, as it explained, a "more equitable, participatory, diverse, and inclusive publishing community." Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
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