In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

Other news stories related to: " In pursuit of truth: why marketers must act now to sustain trusted news "

This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
More news stories like this | All news stories tagged with: #publicity director

Greg James and Chris Smith team up with National Literacy Trust to launch new series

The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 21:56:16 UTC ]
More news stories like this | All news stories tagged with: #chris smith #greg james

Indie Publishers, Booksellers Waiting for CARES Act Relief

As small businesses around the country await funds from the landmark “Coronavirus Aid, Relief, and Economic Security Act,” indie publishers and booksellers are having mixed experiences trying to secure this financial lifeline. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #small businesses #indie publishers

As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #bad news

Malcolm Turnbull: News Corp is like a political party with the Murdochs encouraging intolerance

In his new book the former Australian PM accuses the company of helping to run the country through deferential leaders like Tony Abbott News Corp operates like a political party, working closely with rightwing politicians to influence policy and elections and to destroy politicians who won’t... Continue reading at The Guardian

[ The Guardian | 2020-04-16 07:19:49 UTC ]
More news stories like this | All news stories tagged with: #news corp #lachlan murdoch #influence policy #working closely #malcolm turnbull

High court rules AFP warrant for raid on News Corp journalist's home was invalid

Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian

[ The Guardian | 2020-04-15 00:35:17 UTC ]
More news stories like this | All news stories tagged with: #news corp

Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #management consultant #watch shows #social networks #retain control #major factor #digital video

New Launches at Meredith and Penske; Trade Show M&A “Evaporates” | News & Notes

Call it a case of fortuitous timing: as the nation's unemployment rate approaches historic levels and Americans brace for the second major economic downturn in a decade, Meredith Corp. announced this week that it just so happens to have a new personal-finance-focused print and digital magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-07 17:21:16 UTC ]
More news stories like this | All news stories tagged with: #eventually return #coronavirus impact #b2b publications #trade shows

‘Walden’ may be the most famous act of social distancing. It’s also a lesson on the importance of community.

Henry David Thoreau’s most famous book is more than a guide to nature. It’s a memoir of grieving. Continue reading at The Washington Post

[ The Washington Post | 2020-04-07 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #memoir #famous book #social distancing

India’s National Book Trust To Produce ‘Corona Studies Series’

Even as New Delhi's air quality improves during the nation's lockdown, the National Book Trust is developing content responsive to the COVID-19 crisis. The post India’s National Book Trust To Produce ‘Corona Studies Series’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-06 16:24:03 UTC ]
More news stories like this | All news stories tagged with: #book trust #covid-19 crisis #post india

Tony Robinson reads Goblin Market for isolation project PoetryGeneration

Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller

[ The Bookseller | 2020-04-05 19:23:26 UTC ]
More news stories like this |

Historical Fiction: Discover New Truths in the Past

History books are great for sharing a macro-level view of the past, but historical fiction reveals truths about the way people lived in history. The post Historical Fiction: Discover New Truths in the Past by Eliot Pattison appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-04-04 12:00:35 UTC ]
More news stories like this | All news stories tagged with: #historical fiction #history books

Orion bags 'achingly funny' debut from HarperCollins marketer

Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 06:01:58 UTC ]
More news stories like this | All news stories tagged with: #harpercollins

China Bestsellers February 2020: A Market Stilled by Contagion

While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
More news stories like this | All news stories tagged with: #bestseller charts #coronavirus outbreak

Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen bookscan #week running #lightfourth estate #sthe mirror #hilary mantel

What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
More news stories like this | All news stories tagged with: #tight budgets #book marketer #book marketers

Digital Subscription Is Booming in Sweden. Is It Sustainable?

Publisher revenues from digital subscription services surged 36.2% last year over the year prior. But can the trend last? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher revenues #digital subscription #year prior

National Literacy Trust launches online zone to support home learning as schools close

The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK. Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 01:46:19 UTC ]
More news stories like this | All news stories tagged with: #schools close