In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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AAP bid: consumer watchdog warns Nine and News Corp against any attempt to block sale

Exclusive: ACCC chair says any ‘inappropriate impediments to sale’ would ‘raise concerns’, as consortium puts in bid for newswire serviceThe chair of the competition and consumer watchdog, Rod Sims, says any attempt by News Corp and Nine to block a potential sale of Australian Associated Press... Continue reading at The Guardian

[ The Guardian | 2020-05-24 03:58:08 UTC ]
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Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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Coronavirus patterns make local news even more important

During the coronavirus pandemic, Ed Yong, a staff writer for The Atlantic, has written an impressive series of in-depth articles on the virus that causes COVID-19 and the often confusing details about how it has spread, what medical experts say we should be doing about it, and what governments... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-21 11:45:15 UTC ]
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Marketing to kids in difficult times

Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller

[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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HarperCollins owner News Corp donates £100k to charities for coronavirus effort

As part of its annual Giving scheme, HarperCollins parent firm News Corp has donated £100,000 to four UK and Irish charities focused on supporting communities struggling during the coronavirus crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 18:51:43 UTC ]
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Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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Relive Memories of the Queens Night Market

A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times

[ The New York Times | 2020-05-11 20:38:12 UTC ]
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Rupert Murdoch gives up his bonus as News Corp loses US$1bn in three months

Huge losses driven partly by fall in valuation of Australian pay TV service Foxtel and decline in news advertising revenue Rupert Murdoch’s global media empire, News Corp, lost US$1bn in the three months to the end of March and is expecting more financial pain as the economic fallout from the... Continue reading at The Guardian

[ The Guardian | 2020-05-08 01:49:41 UTC ]
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BuzzFeed News Has a New Editor in Chief

The investigative journalist Mark Schoofs, a Pulitzer Prize winner, returns to the site after having set up its investigative unit in 2014. Continue reading at The New York Times

[ The New York Times | 2020-05-05 18:05:38 UTC ]
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Hearst Devotes Cross-Portfolio Package to Health Workers | News & Notes

Hearst Magazines salutes healthcare heroes... After securing "unprecedented access" for photographer Benedict Evans and his one-person crew, Marion Clemence Grand, to frontline healthcare workers at New York-Presbyterian Hospital on April 9th and 10th, Hearst Magazines kicked off a major print... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-05 17:51:11 UTC ]
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News Corp Appoints Almar Latour as CEO of Dow Jones, Publisher of The Wall Street Journal

News Corp announced today the appointment of Almar Latour as the new Chief Executive Officer of Dow Jones and Publisher Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 16:57:28 UTC ]
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The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
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8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Hackers, fake news and worldwide panic: The plot of ‘The Paladin’ feels eerily real

The latest novel by David Ignatius is a chilling spy thriller about the way the Internet can be weaponized. Continue reading at The Washington Post

[ The Washington Post | 2020-05-01 14:06:26 UTC ]
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Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
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Lockdown TV: Netflix Dominates, News Surges and Bea Arthur Is Still Golden

But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times

[ The New York Times | 2020-04-30 21:29:30 UTC ]
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HQ scoops Erskine's 'inspirational' sustainable food cookbook

HQ has scooped an “inspirational” sustainable food cookbook from TV chef and writer Gizzi Erskine. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 06:22:27 UTC ]
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Kensington to Introduce Larger Mass Market Format

This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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Frankfurter Buchmesse Responds to News of Oktoberfest’s Cancellation

The decision on Oktoberfest in Munich brings into question Frankfurter Buchmesse may proceed. The trade show's organizers hope to have news by mid-June. The post Frankfurter Buchmesse Responds to News of Oktoberfest’s Cancellation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-21 18:37:59 UTC ]
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A News Publisher in South Africa Briefly Considered Shutting Down but ‘Simply Could Not’

At the northern tip of South Africa, bounded by Botswana, Zimbabwe and Mozambique, Limpopo Province might seem a world away from the Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-21 17:30:37 UTC ]
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