In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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In the War on Truth, Complacency Is Not an Option

What did you do in the war? It was one of the most salient questions of the 20th century, as pregnant with harrowing implications as it was innocent. Now, as we complete the first decade of the new century, it bears repeating. Because we—we as citizens and humans and especially we of the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-23 19:18:41 UTC ]
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Mining for Truth: An Indie Success Story

A BookLife Prize finalist discusses her newly published historical fiction novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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Maria Strong Appointed Acting Register of Copyrights

Strong will step in while a permanent replacement is sought for Register of Copyrights Karyn Temple, who announced last week that she is leaving the Copyright Office to accept a new position at the Motion Picture Association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-18 05:00:00 UTC ]
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New Zealand’s News Publishing Merger Back on the Table

Sure, times are tough for the news media companies in the large Western media markets, but just think how rough Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-16 18:30:39 UTC ]
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Susan Choi’s Trust Exercise is coming to your television.

Congrats to Susan Choi for ending the year on a high note: her novel Trust Exercise, which won this year’s National Book Award for Fiction, is in development to become a limited television series with FilmNation Entertainment. Choi will write the series for FilmNation Entertainment, which was... Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-12 21:43:30 UTC ]
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Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Promotions for Hodder marketing team's Morley and Horne

Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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Bloomsbury enters China's domestic market

Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller

[ The Bookseller | 2019-12-01 13:35:55 UTC ]
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Swedish Publisher Bonnier News Closes Innovation Hub

Swedish media company Bonnier News is closing its 2-year-old innovation hub, Bonnier News Next, and will task existing staffers at Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-27 18:00:50 UTC ]
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Swedish publisher Bonnier News closes innovation hub

As part of the reorganization, six staffers will be affected. The post Swedish publisher Bonnier News closes innovation hub appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-11-27 05:00:36 UTC ]
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Susan Choi Wins National Book Award for ‘Trust Exercise’

Sarah M. Broom won the nonfiction prize for “The Yellow House,” one of several memoirs in the category. Arthur Sze won in poetry for “Sight Lines.” Continue reading at The New York Times

[ The New York Times | 2019-11-21 03:34:36 UTC ]
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Rupert Murdoch says 'there are no climate change deniers around' News Corp

Murdoch was responding to a question at AGM about time given to ‘climate deniers’ by News Corp outlets in AustraliaNews Corp executive chairman Rupert Murdoch has said “there are no climate change deniers around I can assure you” after he was asked at the corporation’s AGM why his company gives... Continue reading at The Guardian

[ The Guardian | 2019-11-21 01:47:18 UTC ]
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The precarious state of local news giants

Even compared to this year’s other brutal weeks for American journalism, the past seven days have been particularly turbulent. Last Wednesday, the publishing giant McClatchy reported severe liquidity problems along with its third-quarter results; its share price has since collapsed from $2.28 to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-20 13:10:34 UTC ]
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Audio market set to grow as research backs Audible’s captions

Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller

[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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Florida men deny smalltown library access to the New York Times online, citing “fake news.”

The bullpen of the 1993 San Diego Padres Citrus County Commission (pictured above) has denied funding to county libraries for digital subscriptions to the New York Times. Led by left-handed middle-reliever area man Scott Carnahan, the commission (comprised of Scott, Jeff, Ron, Jimmie, and Brian)... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-05 16:08:55 UTC ]
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Google Vows to Keep Investing in Journalism in Search for Sustainable Publishing Models

During the Digital Media Asia 2019 conference held in Hong Kong in October, tech giant Google reiterated its support for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-04 18:00:50 UTC ]
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Masterclasses on audio publishing, innovation and digital marketing at FutureBook Live

A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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Positive Pursuits: Headbands of Hope Founder’s Commitment to Optimism

Jess Ekstrom’s ‘Chasing the Bright Side’ details the positivity and sense of humor that has helped propel her life and informs the mission of her charity for cancer patients, Headbands of Hope. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-04 05:00:00 UTC ]
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What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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