In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

Other news stories related to: " In pursuit of truth: why marketers must act now to sustain trusted news "

The Graveyard Talks Back: Arundhati Roy on Fiction in the Time of Fake News

Below is the text of the 2020 Clark Lecture in English Literature instituted by Trinity College, Cambridge. * Thank you for inviting me to deliver this, the Clark Lecture, now in its 152nd year. When I received the invitation, I scrolled down the list of previous speakers, the many “Sirs” and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-12 09:49:50 UTC ]
More news stories like this | All news stories tagged with: #english literature #trinity college #fake news #arundhati roy

Dahlia Lithwick and Moira Donegan: What Happens When Women Tell the Truth

What if we believed women? That’s the question at the heart of the new anthology Believe Me, edited by Jaclyn Friedman and Jessica Valenti which gathers together more than two-dozen leading voices on gender, power, and the most pressing issues shaping feminism today. Among them are Dahlia... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-04 09:49:39 UTC ]
More news stories like this | All news stories tagged with: #anthology

How can we live more sustainably? Indigenous groups have some ideas.

“Lo—TEK: Design by Radical Indigenism” reveals how ancient cultures worked with the environment, rather than against it, to make life more livable. Continue reading at The Washington Post

[ The Washington Post | 2020-01-23 13:08:10 UTC ]
More news stories like this | All news stories tagged with: #make life

James Murdoch criticises father's news outlets for climate crisis denial

Rupert Murdoch’s News Corp and Fox cited for ‘frustrating’ coverage of Australian bushfiresRupert Murdoch’s son has strongly criticised his family’s news outlets for downplaying the impact of the climate crisis, as bushfires continue to burn in Australia.James Murdoch and his wife, Kathryn,... Continue reading at The Guardian

[ The Guardian | 2020-01-14 13:39:30 UTC ]
More news stories like this | All news stories tagged with: #news corp #climate emergency #james murdoch #climate crisis #rupert murdoch #news outlets

Concern for children's book market as The Book People fails to find buyer

Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 05:00:29 UTC ]
More news stories like this | All news stories tagged with: #children's book #book people #trade figures #book market

News Corp employee lashes climate 'misinformation' in bushfire coverage with blistering email

Emily Townsend’s reply-all email to executive chairman calls the company’s coverage ‘irresponsible’ and ‘dangerous’A senior News Corp employee has accused the company of “misinformation” and diverting attention from climate change during the bushfire crisis in an explosive all-staff email... Continue reading at The Guardian

[ The Guardian | 2020-01-10 02:32:52 UTC ]
More news stories like this | All news stories tagged with: #news corp #herald sun #daily telegraph #bushfire crisis #climate change

Without Much Fanfare, News Corp’s The Sun Launches a U.S. Site

U.K. newspaper The Sun quietly launched a free U.S. website on Wednesday morning as News Corp tries to take advantage Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-08 22:45:38 UTC ]
More news stories like this | All news stories tagged with: #news corp #wednesday morning

Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-08 21:27:51 UTC ]
More news stories like this | All news stories tagged with: #digital media #year appeared

German book market posts small 2019 rise

Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller

[ The Bookseller | 2020-01-08 18:34:07 UTC ]
More news stories like this | All news stories tagged with: #book market #positive note #holiday season

Such a Fun Age Satirizes the White Pursuit of Wokeness

Kiley Reid’s debut novel is a funny, fast-paced, empathetic examination of privilege in America. Continue reading at The Atlantic

[ The Atlantic | 2020-01-08 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #kiley reid

Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
More news stories like this | All news stories tagged with: #digital media

Russia’s Clever Media Group Eyes Asian Markets in the New Year

With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
More news stories like this | All news stories tagged with: #children's book #book publisher #russian children #year appeared #post russia

Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | All news stories tagged with: #international publishing #tremor international

How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
More news stories like this | All news stories tagged with: #news publisher

The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | All news stories tagged with: #news corp

Australia Bushfire Coverage: ABC Emergency Fire Broadcasts Praised but News Corp Goes on Attack

Since Boxing Day, as bushfires raged across Victoria, New South Wales and South Australia, the ABC has handled more than Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-06 15:52:50 UTC ]
More news stories like this | All news stories tagged with: #news corp #south wales #boxing day

Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek

[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | All news stories tagged with: #international publishing #news corp #exclusive rights #ad-tech company #minority stake #tremor international

Former Fox News reporter says Trump invited her to his office 'so we can kiss'

Courtney Friel claims in her upcoming book that the proposition was made during a phone call before he became presidentA former Fox News reporter has added her name to the list of nearly two dozen women who have accused Donald Trump of making unwanted sexual advances towards them. In a book... Continue reading at The Guardian

[ The Guardian | 2020-01-03 18:46:02 UTC ]
More news stories like this | All news stories tagged with: #upcoming book #book published #fox news #phone call

PW’s Top News Stories of 2019

Big changes in the bookselling landscape were the subject of several of the industry’s top stories in 2019, along with publishers’ relationships with different partners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #top stories #bookselling landscape