In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
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Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
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News Corp Cuts More Jobs, This Time at Its Metropolitan Newspapers

News Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-09 21:44:49 UTC ]
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News Corp cuts more jobs, this time at its metropolitan newspapers

Herald Sun, Daily Telegraph and Australian newsrooms to be reshaped as the company moves away from print to focus on digitalNews Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is moving away from print to become “much more focused on... Continue reading at The Guardian

[ The Guardian | 2020-06-09 09:47:40 UTC ]
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Facing the ‘Hard Truth’: An Indie Reading List

Here at BookLife, we’ve compiled our own list of titles from self-published authors that address systemic racism and police brutality; explore African American history; or that otherwise reflect the diverse lived experiences of black individuals in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
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Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
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As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
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News Corp Carnage: Fine Print Reveals Even Greater Hit to Local Journalism

Of the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-29 21:38:27 UTC ]
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News Corp carnage: fine print reveals even greater hit to local journalism | The Weekly Beast

Suburban and regional papers won’t have standalone websites. Plus: ABC reposts tweet after backlashOf the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the devil is in the detail.The suburban and regional papers – such as the Inner West... Continue reading at The Guardian

[ The Guardian | 2020-05-29 01:07:11 UTC ]
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Charles F. ‘Chuck’ Champion named President and CEO of California News Publishers Association

Charles F. “Chuck” Champion has been named President and CEO of the California News Publishers Association (CNPA), a newly created Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-28 22:21:39 UTC ]
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Frankfurter Buchmesse News Conference: ‘It Will Be Very Different’

In its 'special edition' format now being planned for October 14 to 18, the trade show should be able to accommodate up to 20,000 visitors at once on the fairgrounds. The post Frankfurter Buchmesse News Conference: ‘It Will Be Very Different’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-28 16:11:13 UTC ]
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Skift to Give Up Physical Office and Go All-Remote, CEO Says | News & Notes

Furloughs and salary cuts come to Outside magazine, Meredith doubles down on podcasts and more. The post Skift to Give Up Physical Office and Go All-Remote, CEO Says | News & Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-28 15:50:04 UTC ]
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'Gutting': News Corp Australia's newspaper print closures will leave 'thousands of stories' untold

Readers and former staff decry a terrible day for journalism and express grief at job cutsDevoted readers and former staff of Australia’s local newspapers have expressed their grief at News Corp Australia’s announcement of significant job cuts and the print closure of more than 100 local and... Continue reading at The Guardian

[ The Guardian | 2020-05-28 03:36:58 UTC ]
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Most Australian News Corp small papers to go digital-only

Australia’s largest newspaper publisher says most of its suburban and regional mastheads across the country will become digital-only next month Continue reading at ABC News

[ ABC News | 2020-05-28 03:22:47 UTC ]
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News Corp announces end of more than 100 Australian print newspapers in huge shift to digital

Print editions of dozens of regional newspapers to finish, with sweeping job cuts feared‘Gutting’: News Corp Australia’s newspaper print closures will leave ‘thousands of stories’ untoldNews Corp Australia has confirmed that more than 100 local and regional newspapers will become digital only or... Continue reading at The Guardian

[ The Guardian | 2020-05-27 23:38:41 UTC ]
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Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
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News Corp Australia to Cut ‘Up to a Third of Workforce’ in Move Towards Digital-Only Publishing

News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-27 14:51:01 UTC ]
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News Corp to cut hundreds of jobs in move towards digital-only publishing

Publisher of the Australian, the Daily Telegraph and the Herald Sun is expected to stop publishing as many as 100 titles News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its local and regional papers and more copy sharing among its... Continue reading at The Guardian

[ The Guardian | 2020-05-27 10:53:51 UTC ]
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AFP rules out charges against News Corp journalist Annika Smethurst after raid

No one will be charged in connection with the leak of plans to extend spying powers, Australian federal police sayThe Australian federal police has ruled out pursuing charges against the News Corp journalist Annika Smethurst or anyone else for her story revealing plans to extend the Australian... Continue reading at The Guardian

[ The Guardian | 2020-05-27 04:33:28 UTC ]
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A dodgy dossier? How News Corp hyped a US government reading list into a China coronavirus 'bombshell'

A Murdoch media exclusive about China covering up the origin of Covid-19 appears to be based on an unclassified US state department reference paper It was touted as a world exclusive – a “bombshell dossier” that exposed China’s “batty science” and backed up Donald Trump and US claims that... Continue reading at The Guardian

[ The Guardian | 2020-05-26 09:08:59 UTC ]
More news stories like this | All news stories tagged with: #news corp #daily telegraph #sydney tabloid #rupert murdoch #world exclusive