In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Cosmo Adds Metered Paywall, Membership Program | News & Notes

Starting this month, Cosmopolitan has introduced a new paid membership program, Cosmo Unlocked, and with it, a metered paywall limiting non-members to four free articles each month. For $2 per month, members can receive unlimited access to the website, (which currently publishes about 30 new... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-14 15:50:42 UTC ]
More news stories like this | All news stories tagged with: #hearst #presidential inauguration #barack obama #global audience #12-year history


Shafak translated in 54 international markets

Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 07:55:23 UTC ]
More news stories like this | All news stories tagged with: #elif shafak


Coronavirus Impact: The Börsenverein’ Report on the German Market

A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
More news stories like this | All news stories tagged with: #german publishing #largest book #continental europe #covid-19 pandemic #german market #coronavirus impact


Canada Could Be Next in Challenging Google to Pay Publishers | News & Notes

In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
More news stories like this | All news stories tagged with: #digital content #publisher announced #challenging times #pays tribute #print magazines #sexual orientation #social justice


UK’s National Literary Trust Research Finds Benefits of Audiobooks for Kids

A report commissioned by the Publishers Association says that during the COVID-19 lockdown, UK children listened to audiobooks, arguing to end their VAT. The post UK’s National Literary Trust Research Finds Benefits of Audiobooks for Kids appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-06 15:29:18 UTC ]
More news stories like this | All news stories tagged with: #publishers association #covid-19 lockdown #report commissioned #kids appeared #post uk


AAP Customers Off Limits for News Corp Newswire

Australian Associated Press customers will be prevented from signing a deal with News Corp Australia’s newswire for six months under Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-30 19:00:13 UTC ]
More news stories like this | All news stories tagged with: #news corp


One more week to book for Bookseller Marketing & Publicity Conference

Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 00:05:47 UTC ]
More news stories like this | All news stories tagged with: #bookseller #post-covid world #challenges presented


NewFronts Now: Day 3 explores the news media's response to racial injustice

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-24 22:02:37 UTC ]
More news stories like this | All news stories tagged with: #digital content #forwarded email #takeawaysfrom iab #biggest news #racial injustice #news media


Bauer to Close Magazine Titles ‘Unlikely to be Sustainable’ After Covid-19

Magazine publisher Bauer is closing a number of titles as part of a review to “protect the long-term health” the Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-24 17:01:33 UTC ]
More news stories like this | All news stories tagged with: #magazine publisher #long-term health


Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | All news stories tagged with: #black people #vice media #racial injustice #police brutality


Bookouture promotes Crow and hires in marketing and non-fiction

Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 13:05:34 UTC ]
More news stories like this | All news stories tagged with: #leadership team #digital marketing


Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | All news stories tagged with: #digital content #biggest issues


How to watch the full John Bolton interview on ABC News live without cable

John Bolton, who has faced criticism over his new book ‘The Room Where It Happened,’ will appear in his first interview on ABC. Here’s how to stream the full interview live. If President Trump thought his weekend couldn’t get any worse after last night’s lackluster rally in Tulsa, he should... Continue reading at Fast Company

[ Fast Company | 2020-06-21 13:04:25 UTC ]
More news stories like this | All news stories tagged with: #recently wrote #faced criticism #john bolton


Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bestseller lists #education sector #sales surge #study guides


Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bestseller lists #education sector #sales surge #study guides


Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | All news stories tagged with: #vice president #parragon books


Women's Prize Trust launches writers' development programme

The Women's Prize Trust is launching Discoveries, a writers’ development programme offering aspiring female writers of all ages and backgrounds "encouragement and support" at the beginning of their creative journeys. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 07:15:38 UTC ]
More news stories like this | All news stories tagged with: #prize trust


How The Local’s Nine News Sites Tweaked Their Way to 11,000 New Paying Members During the Pandemic

Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
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The elusive truths of Melania Trump

In “The Art of Her Deal,” Mary Jordan portrays the first lady as an avid creator of her own history. Continue reading at The Washington Post

[ The Washington Post | 2020-06-14 14:36:01 UTC ]
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News Corp tears down Murdoch’s ‘silos’ – and then harvests journalists’ jobs | Weekly Beast

Scores of jobs lost across Daily Telegraph, Herald Sun and the Australian. Plus, Nine corrects record on slaveryThe Australian had the scoop about a major restructure at News Corp in an exclusive interview on Monday with Peter Blunden, former Herald Sun editor and chairman of the News editorial... Continue reading at The Guardian

[ The Guardian | 2020-06-12 01:17:54 UTC ]
More news stories like this | All news stories tagged with: #news corp #digital strategy #reader demand #exclusive interview #major restructure #herald sun #daily telegraph