In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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'Instinctive monopolist': Kevin Rudd attacks Murdoch over News Corp rival to AAP newswire

Former PM’s warning comes as competition watchdog says it will be closely watching News Corp’s rival service The former prime minister Kevin Rudd has called on the Morrison government to intervene to support the philanthropically funded newswire service, Australian Associated Press 2.0, warning... Continue reading at The Guardian

[ The Guardian | 2020-09-07 21:35:18 UTC ]
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Indebted rural council asked to help pay for News Corp 'bush summit', documents show

The Daily Telegraph and Sky News summit was designed to help reinvigorate rural towns but some councillors unhappy they were asked to help fund itThe Daily Telegraph and Sky News asked the Snowy Monaro regional council for $15,000 in cash and services to help pay for the newspaper’s “bush... Continue reading at The Guardian

[ The Guardian | 2020-09-04 20:00:35 UTC ]
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Sky falls on Tony Abbott as News Corp columnist urges him to sue for defamation | The Weekly Beast

Sky News UK host calls former Australian PM a ‘homophobic misogynist’. Plus: David Gonski’s remarkable revelation about Rupert Murdoch They may share a name but there is nothing similar about Sky News UK and Sky News Australia, at least where Tony Abbott is concerned.The Australian Sky is wholly... Continue reading at The Guardian

[ The Guardian | 2020-09-04 01:09:29 UTC ]
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Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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A frustrating search for the truth about America’s biological warfare

Nicholson Baker recounts his attempts at research using the Freedom of Information Act. Continue reading at The Washington Post

[ The Washington Post | 2020-08-28 12:00:00 UTC ]
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Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
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Sky News, Hearst UK and RT are Digiday Media Awards Europe winners

Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination. The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 10:00:09 UTC ]
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Bolton Asks for Discovery, Claims Trump Administration Acted in 'Bad Faith'

In an August 20 filing, attorneys for former U.S. national security adviser John Bolton said the evidence will show that Trump administration officials abused the prepublication review system in an attempt to suppress his bestselling book 'The Room Where it Happened.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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‘This is not your grandfather’s Patch’: Lookout Local wants to be the modern local news of Santa Cruz

Launching a digital media company looking to take over the role of local newspapers is a tricky undertaking, even without calculating a looming recession. The post ‘This is not your grandfather’s Patch’: Lookout Local wants to be the modern local news of Santa Cruz appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-17 04:01:53 UTC ]
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Tribune closing 5 newsrooms including NY Daily News

Tribune Publishing Company says it's closing the newsrooms of five newspapers including The Daily News in Manhattan, the Orlando Sentinel and The Capital Gazette in Annapolis, Maryland Continue reading at ABC News

[ ABC News | 2020-08-12 23:24:40 UTC ]
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Hodder bags second Borough Market book

Hodder & Stoughton has bagged Borough Market: Edible Histories, Epic Tales of Everyday Ingredients by Mark Riddaway, with illustrations by Emily Langford. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 18:51:51 UTC ]
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The Delicate Balancing Act of Black Women’s Memoir

As Crown Publishing predicted, readers eagerly anticipated Michelle Obama’s Becoming. Autobiography and memoir are best selling categories because virtually everyone enjoys learning about the private life of public figures. In this case, many were curious about the woman who seemed to rise above... Continue reading at Electric Literature

[ Electric Literature | 2020-08-12 11:00:00 UTC ]
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The reporter who revealed the truth about Hiroshima

Lesley M.M. Blume tells the story of John Hersey’s influential article on the bomb’s aftermath. Continue reading at The Washington Post

[ The Washington Post | 2020-08-07 12:00:00 UTC ]
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Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the... Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
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It Takes Many Voices to Find the Truth

Yesterday I stopped in at my local bookstore in London. It’s a small shop, but a good one, and seeing its doors open again was like hearing an ice-cream truck from a block away as a kid. I walked straight into traffic to cross the street to get there. Inside the reality of our time […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-06 08:49:19 UTC ]
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James Murdoch's exit paves way for News Corp to move further right

Analysis: Murdoch was considered a dissenting voice at the rightwing company. Now his brother Lachlan could see his influence growJames Murdoch’s resignation from the board of News Corp confirms divisive splits in the publishing arm of his family’s media empire and removes a powerful dissenting... Continue reading at The Guardian

[ The Guardian | 2020-08-01 18:24:26 UTC ]
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US Market Statistics: The AAP StatShot Annual Report for 2019

Having risen by a slim 1.1 percent over 2018, the United States' book industry logged $25.63 billion in overall annual revenue in 2019. The post US Market Statistics: The AAP StatShot Annual Report for 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-31 15:51:24 UTC ]
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