As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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Libraries across the country are taking part in a high-tech treasure based on Simon Mayo’s... Continue reading at The Bookseller
[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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Amazon and six US publishers have asked a US court to dismiss a lawsuit by three American... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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The publishing industry shows signs of maturity with a spate of new books addressing bullying. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-03-30 00:00:00 UTC ]
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Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Less than 5% of all published books are available in an accessible format. Several organizations, notably Bookshare, are working to change that woeful statistic. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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The shortlist for this year's Carnegie and Kate Greenaway Medals — among the UK's top prizes for children's literature — includes several previous award-winners, making for stiff competition. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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Union Books has acquired a social and personal history of luck by novelist David Flusfeder.... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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How best to deliver digital textbooks to students and who should do it, will be two key issues up... Continue reading at The Bookseller
[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Tribune Co. has hired investment bankers to advise the media company on the sale of its newspaper publishing unit, according to a source familiar with the matter. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-27 00:00:00 UTC ]
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The stores charge that secret agreements made between the publishers and Amazon give Amazon the advantage in selling ebooks, but some industry observers find flaws in their logic. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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Three US independent bookshops have launched a lawsuit against the big six publishers and Amazon... Continue reading at The Bookseller
[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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Crime writer Patricia Cornwell has won $50.9m (£33.2m) in a lawsuit against her former... Continue reading at The Bookseller
[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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The publishers of UK's Stork Books argue that major publishers and the media in the UK and USA underestimate the audience for translated books and are making a big mistake. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-15 00:00:00 UTC ]
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Lance Armstrong's memoir, "It's Not About The Bike" is the focus of a class-action lawsuit filed this week in California on behalf of unhappy readers.For years, Lance Armstrong denied he had used performance-enhancing drugs to win seven Tours de France. There had been accusations; he'd even been... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-24 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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In the face of stagnant growth in traditional advertising, digital publishers are looking to sponsored content as an alternative route, something Buzzfeed has been doing well, and The Atlantic has been doing less well recently. It's an approach ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-23 00:00:00 UTC ]
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