As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with:
#apple revealed
#scott cunningham
#senior vp
#general manager
#trade organization
Books including 'The Lowland' by Jhumpa Lahiri and 'We Need New Names' by NoViolet Bulawayo made the shortlist for the Man Booker Prize this year, and some are calling the shortened list of nominees the best in years. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#colm toibin
#books including
#jhumpa lahiri
Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic buying
#ad business
#automated fashion
#native advertising
Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#selling ads
#premium content
Alcatel's pen-toting One Touch Scribe HD now has a larger counterpart: meet the One Touch Hero. The new Android 4.2 smartphone upgrades to a 6-inch 1080p LCD, and gets a raft of optional cover accessories that augment the giant display. An E Ink cover lets owners read books without using the... Continue reading at Engadget
[ Engadget | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#expandable storage
According to ad-blocking data provider PageFair, more users are now making use of browser plugins such as Adblock Plus to remove ads from the sites they visit. A recent report it published claimed the trend “is threatening the business mode ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#remove ads
#recent report
Nearly one in four browsers are armed with an ad-blocking tool, reducing revenue at free-content websites, an Irish company said last week. The popularity of ad blocking—driven by users' frustrations with intrusive, distracting or just-plain-ugly-and-noisy ads—threatens the free-for-all model... Continue reading at PC World
[ PC World | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content publishers
#vicious cycle
News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing arm
#rupert murdoch
#rubicon project
#trading desks
#business units
Officials in Sartov region of Russia move to censor LGBT history book, citing nation's new "gay propaganda" laws. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
More news stories like this |
The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek
[ AdWeek | 2013-08-15 00:00:00 UTC ]
More news stories like this |
'A Celebration of Harry Potter' is scheduled for this January. Will it include a look at the new portion of the 'Wizarding World' park? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#wizarding world
The ABA's CEO sent an open letter to independent booksellers encouraging them to publicize Amazon as a company "detrimental" to the book business and buyers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american booksellers
#fight amazon
#open letter
#book business
Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World
[ BBC World | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major publishers
#found guilty
#ebook price-fixing
A story said to have been written by Larsson when he was 17 will be part of an anthology titled 'A Darker Shade of Sweden,' which will be released this February. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#darker shade
The music industry’s lawsuit against a popular YouTube channel this week could indicate that publishers are looking for savvier ways to attack piracy besides going after YouTube itself, a legal expert said. The National Music Publishers Association Tuesday filed a copyright infringement suit... Continue reading at PC World
[ PC World | 2013-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#broader scope
One month after a New York federal judge ruled that Apple Inc. had conspired to fix electronic book prices, the Department of Justice has proposed a series of restrictions on Apple's digital book sales. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-02 00:00:00 UTC ]
More news stories like this |
New York Times Co., the newspaper publisher controlled by the Ochs-Sulzberger family, reported second-quarter profit that beat analysts' estimates as it drew more subscribers for its digital editions.Excluding some items, profit was 14 cents a share, the company said today in a statement.... Continue reading at Crains New York
[ Crains New York | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital offerings
#arthur sulzberger
#digital efforts
Challenged by shrinking sales and online piracy, Poland’s publishing industry aims to mitigate losses with more stringent price regulation, reports Jaroslaw Adamowski. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight piracy
#shrinking sales
#online piracy
LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#las vegas
Amazon's Kindle Singles will feature interviews with some of the world's biggest names as part of their Kindle Singles store. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle singles
#iconic figures
#biggest names