As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
News tagged with:
#apple revealed
#scott cunningham
#senior vp
#general manager
#trade organization
Illiteracy remains a serious problem in the U.S., even though the issue has been overshadowed in recent years by the economy and the war on terror. Even data documenting changes in literacy in each state is hard to attain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this |
While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google announces
#play store
#normal price
While some books on this year's Man Booker prize long list have gotten buzz here in the US, none of them compare (so far) with the success of last year's winner, Hilary Mantel's 'Bring Up the Bodies.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tash aw
#hilary mantel
The longlist for the Man Booker Prize was announced. The 13 novels include National Book Award winner Colum McCann's "TransAtlantic" and "The Lowland" by Pulitzer-Prize-winning author Jhumpa Lahiri.The longlist for the Man Booker Prize was announced in London Tuesday morning. The 13 novels... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jhumpa lahiri
The on-its-way Royal Baby has spurred a bounty of picture books, perfect for the little Royal Baby itself and other, non-royal babies of its generation.Picture this: The royal nappy. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture books
#baby books
'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mary poppins
#saving mr
#walt disney
#emma thompson
Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
More news stories like this |
BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
A judge has just ruled that Apple is guilty of conspiring to raise ebook prices. The federal antitrust suit against Apple over ebook pricing has come to a conclusion: The judge has decided that Apple conspired with five major book publishers to artificially push prices up. Apple denied the... Continue reading at Fast Company
[ Fast Company | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple conspired
#apple denied
#ebook market
#ebook pricing
The coalition of librarians, archivists, and historians is using the crowdfunding site IndieGoGo to try to raise money to save the historic papers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#raise money
Reader's Digest Association has long maintained a strong display ad presence, but the group is now turning its focus to video sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-12 00:00:00 UTC ]
More news stories like this |
This year’s Bookseller Association Conference will take place on 22nd-23rd September and... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ba conference
Technology giant Apple is to begin its defence against charges by the US government that it colluded to set the prices of ebooks. Continue reading at BBC World
[ BBC World | 2013-06-03 00:00:00 UTC ]
More news stories like this |
In an effort to streamline its print-on-demand offerings for small publishers, Ingram is launching IngramSpark, a program that will offer an inexpensive and easy-to-use platform for small publisher clients to distribute print and digital titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
#digital titles
Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#latest publisher
When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high-water mark
#david rittenhouse
#neo@ogilvy
#active users
The Bogota International Book Fair convenes nearly the entire Colombian publishing industry and focuses on bringing the region's books and authors to the public. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-06 00:00:00 UTC ]
More news stories like this |
The Association of Online Publishers has launched a new initiative with 16 leading media owners, to demonstrate the value of premium mobile advertising, with a view to standardising formats. Continue reading at Media Week
[ Media Week | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
Pan Macmillan has acquired Off the Leash: The Secret Life of Dogs by cartoonist Rupert Fawcett,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan mac
#pan macmillan
#secret life
The most-challenged book series of 2012 was the 'Captain Underpants' books by Dav Pilkey. Former list-toppers 'ttyl' and 'The Hunger Games' are missing from the list entirely. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#captain underpants
#dav pilkey
#hunger games