Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago. But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country. We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
News tagged with:
#user experience
#strategic initiatives
#taking place
#hilton midtown
#digital publisher
You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | News stories tagged with:
#tentpole events
#alexa skills
#digital strategy
#push notifications
#editorial content
#makes sense
If you're a One Piece fan, this may be the best or the worst piece of news ever, depending on how you feel about Netflix's anime adaptations: The streaming giant has approved a 10-episode live-action series based on the classic manga and anime. Even... Continue reading at Engadget
[ Engadget | 2020-01-30 02:20:00 UTC ]
More news stories like this | News stories tagged with:
#anime adaptations
#piece fan
#live-action series
#streaming giant
#manga
In 1898, corruption and violence drove blacks from Wilmington, N.C., writes David Zucchino. Continue reading at The Washington Post
[ The Washington Post | 2020-01-24 02:32:12 UTC ]
More news stories like this |
Meredith announced it has another quarterly newsstand title in the works, this time with chef, author and TV personality Ayesha Curry. This will be the second new title added to the Meredith portfolio in 2020, along with “The Property Brothers” Drew Jonathan Scott’s Reveal, which hit newsstands... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-23 14:48:45 UTC ]
More news stories like this | News stories tagged with:
#initial run
#sports illustrated
#family circle
#cooking light
Donna Rifkind’s “The Sun and Her Stars” explores the unusual career of Salka Viertel. Continue reading at The Washington Post
[ The Washington Post | 2020-01-22 17:34:10 UTC ]
More news stories like this |
Khaled Lotfy, whose firm Tanmia published a new edition of a book about Egyptian double agent Ashraf Marwan, has been sentenced to five yearsCairo international book fair has excluded imprisoned publisher Khaled Lotfy’s firm from the event citing “security reasons”, the International Publishers... Continue reading at The Guardian
[ The Guardian | 2020-01-22 13:55:22 UTC ]
More news stories like this | News stories tagged with:
#khaled lotfy
#netflix film
#publishers association
From POETRY Magazine to The Paris Review, here are 9 literary magazines to check out for the 23rd task of Book Riot's 2020 Reader Harder challenge! Continue reading at Book Riot
[ Book Riot | 2020-01-13 11:36:36 UTC ]
More news stories like this | News stories tagged with:
#paris review
#literary magazine
The start of the year is a great time to look for a new job. But sometimes a less radical change can be equally effective. If you dread going to work, now isn’t a bad time to look for a new job. After all, it’s the start of a new year, and the unemployment rate is low. Another option, however,... Continue reading at Fast Company
[ Fast Company | 2020-01-10 09:00:46 UTC ]
More news stories like this | News stories tagged with:
#great time
#radical change
#current role
Ad Age’s At the Newsstand spotlights notable ad-supported print media available soon near you. Meredith Corporation this morning did a big reveal: It released the cover of ... Reveal, the inaugural issue of its glossy collaboration with Drew and Jonathan Scott of HGTV “Property Brothers”... Continue reading at Advertising Age
[ Advertising Age | 2020-01-08 18:04:35 UTC ]
More news stories like this | News stories tagged with:
#single-copy sales
#growing list
#chip gaines
#licensing agreement
#advertiser interest
#arm hammer
#hearst
#print media
When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
More news stories like this | News stories tagged with:
#news publisher
The children’s book magazine Carousel: The Guide to Children’s Books has ceased publication after 24 years. Continue reading at The Bookseller
[ The Bookseller | 2020-01-06 03:51:33 UTC ]
More news stories like this |
Second only to the occasional test kitchen tour, the biggest perk of editing Folio: is the constant reminder that magazines overwhelmingly remain the primary medium for the greatest long-form journalism being produced today. As another year ends, we once again turned to the tastemakers... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-30 17:04:32 UTC ]
More news stories like this | News stories tagged with:
#texas monthly
#mistaken identity
#thousand miles
#lulu
#comic book
The private equity firm KKR has signed a definitive agreement to acquire OverDrive in a deal announced on Christmas Eve. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-26 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy overdrive
#definitive agreement
#deal announced
#christmas eve
Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
More news stories like this | News stories tagged with:
#finding success
#branded content
#display advertising
#ad blockers
#bonnier
Theakston Old Peculier Crime Writing Festival has expanded its author exclusion clause, banning special guest authors from appearing at other crime festivals, according to crime fiction event CrimeFest. Continue reading at The Bookseller
[ The Bookseller | 2019-12-20 06:06:55 UTC ]
More news stories like this |
While 2019 winds down, many of us are reflecting on the year that was. We talk about our favorite movies, TV shows, records, etc. But here at Folio:, one of our favorite things to look back at are the year's best magazine covers. As an annual tradition, we reach out to some of the top designers... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-19 19:17:56 UTC ]
More news stories like this | News stories tagged with:
#facebook founder
#single-copy sales
#bloomberg businessweek
"The challenge we have is that we don’t get visibility of the full extent of this, it’s a bit of a silent assassin," said one magazine publishing executive, speaking anonymously. The post ‘A silent assassin’: Brand safety tags slow publisher sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-12-19 05:00:20 UTC ]
More news stories like this | News stories tagged with:
#magazine publishing
Malorie Blackman sold her life story to them, other hot authors are lining up. What makes Stormzy’s imprint so different?In a glass-walled meeting room on the fifth floor of Penguin Random House headquarters in Pimlico, Theophina Gabriel is talking about her love of reading while laughing at her... Continue reading at The Guardian
[ The Guardian | 2019-12-16 08:00:15 UTC ]
More news stories like this | News stories tagged with:
#brand manager
#previously worked
##merky books
#penguin random house
A few years ago I started making predictions about the upcoming year. Admittedly, they haven’t exactly been bold, but have really been more of a heads up on what trends to look out for and what sort of coverage you can expect from us as a reader. Last December, I followed up on my predictions... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 16:41:44 UTC ]
More news stories like this | News stories tagged with:
#gilded age
Palm Beach Media Group, a subsidiary of regional mag publisher Hour Media Group, has acquired Ft. Lauderdale-based Gulfstream Media group and its portfolio of local luxury lifestyle titles, the company announced. Included in the deal are Gold Coast, Boca Life, The Palm Beacher, Jupiter, Stuart... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-11 18:23:16 UTC ]
More news stories like this | News stories tagged with:
#ll join
#custom publications