Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of upwards of 1 million visitors per month, and a television producer that sees on average 1 million viewers per episode of “Weekends with Yankee,” Yankee has a far larger footprint than it started with 83 years ago. But to achieve this outward expansion, Kate Hathaway Weeks, director of marketing and business development for Yankee Publishing, says that it was important to identify the brand aspects that appealed to those outside of the immediate area, in order to associate the brand with being “the ultimate destination for New England travel, food and home,” and gain brand evangelists across the country. We sat down with Hathaway Weeks to discuss how leaning into brand loyalty has allowed the regional magazine to blossom into a national, and even international, media company, and what steps you can take to build deeper loyalty within your own brand. Folio: When you first started at Yankee in 2014, you came in with an entire plan to expand the brand’s footprint beyond the print. Can you talk a little bit about which brand extensions you’ve had success with and why those things have worked for Yankee? [caption id="attachment_161817" align="alignright" width="150"] Kate Hathaway... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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Editorial: International publishing can focus on its own obstacles and setbacks. Or it can ask how to put its best creativity into the hands of a world that needs it. The post Our New Spring Magazine Is Out: Publishing in Times of Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-13 11:30:19 UTC ]
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N.K. Jemisin’s science fiction novel wastes no time with preliminaries. It’s a ferocious parable of modern race relations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-03-12 21:01:56 UTC ]
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N.K. Jemisin’s science fiction novel wastes no time with preliminaries. It’s a ferocious parable of modern race relations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-03-12 21:01:56 UTC ]
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#multiracial avatars
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N.K. Jemisin’s science fiction novel wastes no time with preliminaries. It’s a ferocious parable of modern race relations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-03-12 21:01:56 UTC ]
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#multiracial avatars
#ferocious parable
#science fiction
The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek
[ AdWeek | 2020-03-12 13:50:26 UTC ]
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The use of libraries for community activities rather than just as a repository for books has led to a fall in their use rather than an increase, according to a new report by campaigner Tim Coates. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 22:33:22 UTC ]
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Something more than a little unsettling dawned on me the other day: I’ve spent five decades in and around the magazine business, all on the editorial side. Half a century! How did that happen? Well, to borrow a phrase from master lyricist Paul McCartney, it’s been a long and winding road.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-09 20:25:47 UTC ]
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This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role. Continue reading at Publishing Executive
[ Publishing Executive | 2020-03-03 20:09:05 UTC ]
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Seattle magazine is coming home. The 54 year-old monthly has been acquired by local entrepreneur Jonathan Sposato, co-founder and chairman of the tech site GeekWire.com and the online photo editing service PicMonkey, he announced Monday. Terms of the deal were not disclosed. The seller,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-02 22:55:02 UTC ]
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Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 06:30:49 UTC ]
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It happened yesterday at 7:59pm. My dear friend and colleague, Olivia Rutigliano, sent me a text that I’ll never forget. It was a screenshot of her Twitter notifications. Taco Bell Quarterly (@TBQuarterly) had followed her. What is Taco Bell Quarterly? Is it a joke? How did this even start? Are... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 21:25:27 UTC ]
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As Mountaineers Books—the independent publisher of outdoor recreation, sustainable lifestyle, and conservation books—turns 60, it shifts around its staff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
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Despite flipping the “digital-only” switch on many titles, major publishers continue to launch new publications – and reinvest in existing ones – with a heightened focus on paper quality, editorial value, and the luxuries of print. Execs from Meredith, Hearst Autos, and Bonnier Media discuss how... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-20 22:40:45 UTC ]
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Simon & Schuster’s global revenues for 2019 fell 1% to $814m, with a 7% decline in operating income, parent firm ViacomCBS has said. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 22:25:14 UTC ]
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Approximately 500 people filled the Celeste Bartos Forum at the New York Public Library on February 19 to celebrate the life of Sonny Mehta, the legendary editor-in-chief of Knopf and chairman of the Knopf Doubleday Publishing Group, who died on December 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-20 05:00:00 UTC ]
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Bradford Council has reversed planned £1.05m cuts to its libraries but says some services could still be moved to other buildings in a bid to make them financially viable. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 18:54:07 UTC ]
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Bookshop Santa Cruz in California and Changing Hands Bookstore in Arizona, have partnered in a drive to register Arizona voters and persuade them to vote Democrat in this year's presidential election. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-14 05:00:00 UTC ]
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Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Maeve Binchy, Carl Sagan and Fredrik Backman have all professed their love in indelible ways. Continue reading at The Washington Post
[ The Washington Post | 2020-02-11 18:15:34 UTC ]
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I feel creatively lost most of the time. It doesn’t matter if I’m beginning a fresh project, wading through the middle, or racing toward the end—I often find myself in a fugue state that makes it impossible for me to understand what I’m doing, even as I’m doing it. This is what I love about […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-05 09:48:59 UTC ]
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#memoir