The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-08 00:00:00 UTC ]
News tagged with:
#ads appeared
#usa today
#subscription revenue
“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#daily news
#good morning
#daily roundup
#digital-related news
#cover price
Gamergate's first target has a new book that's part memoir, part manifesto, and all about combating online harassment. Continue reading at Wired
[ Wired | 2017-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#part memoir
#part manifesto
W H Smith said it expects its financial results for the year to be in line with expectations, with a continued “strong” performance in its Travel arm with new openings in Italy. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial results
In addition to constantly expanding their international offerings, Lonely Planet has a growing commitment to books for travelers who want to explore the United States in all its variety. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lonely planet
#constantly expanding
#growing commitment
Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jody gerson
#good year
#bruce springsteen
#big thing
#favorite app
Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print magazine
#includes data
#ad spending
#demographic change
When a social media millionaire bought the highbrow, long-form magazine, the result – with the best of intentions – was failure born of incomprehensionWhere might James Graham find another journalism drama to rival Ink, his triumphant Birth of the Bun saga – this time maybe on Broadway? Easy. He... Continue reading at The Guardian
[ The Guardian | 2017-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mark zuckerberg
After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$50 million
#ad-tech companies
#ad inventory
#ad fraud
Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#combined company
#top executive
In the history of information technologies, Gutenberg and his printing press are (understandably) treated with the kind of reverence even the most celebrated of modern tech tycoons could only imagine. So perhaps it will come as a surprise that Europe’s literacy rates remained fairly stagnant for... Continue reading at Slate
[ Slate | 2017-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#printing press
#printing presses
#major cities
#great britain
#printed books
Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biggest issues
Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad placements
#thousand impressions
Laura Dassow Walls, author of the definitive biography 'Henry David Thoreau: A Life,' on why Thoreau still matters today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#matters today
#definitive biography
A major Polish retailer is betting on 'small format bookstores' and proliferating locations to make a success of its new Mole Mole bookshops. The post In Poland, Empik Banks on Smaller, Targeted ‘Mole Mole’ Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookstores appeared
Alliance of 2,000 organizations says the two companies’ dominance in online advertising and traffic has created an unsustainable future for journalismNews outlets are seeking permission from the US Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate... Continue reading at The Guardian
[ The Guardian | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#online advertising
#seeking permission
#social housing
With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar.... Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#north american
#leading publishers
Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news app
#raising concerns
#user experience
#ad tech
Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad format