The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-08 00:00:00 UTC ]
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Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio... Continue reading at Fast Company
[ Fast Company | 2017-05-02 00:00:00 UTC ]
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Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search... Continue reading at Advertising Age
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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What happened in the 1951 case of Henrietta Lacks, and could it happen again today? The story of the woman who unwittingly spurred a scientific bonanza made for a best-selling book in 2010. On Saturday, it returns in an HBO film with Oprah Winfrey portraying Lacks' daughter Deborah. Cells taken... Continue reading at Baltimore Sun
[ Baltimore Sun | 2017-04-20 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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Authorities in several states were on the lookout Monday for a man police say shot a Cleveland retiree collecting aluminum cans and then posted video of the apparently random killing on Facebook. "He could be nearby. He could be far away or anywhere in between," FBI agent Stephen Anthony said on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-18 00:00:00 UTC ]
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One of Germany's major publishers offers two platforms to self-published authors—and one of them leads toward the traditional industry, not away from it. The post Germany and Self-Publishing Today: Holtzbrinck’s Florian Geuppert appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-13 00:00:00 UTC ]
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Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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Kobo has acquired the technology platform and staff of Shelfie, a now defunct service that offered consumers the ability to get free or discounted ebook editions of print titles that they already owned. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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Rakuten Kobo will use Shelfie's tech to identify reader preferences for recommendations and to offer ebook editions of print books owned by users. The post Canadian Retail: Rakuten Kobo Acquires Shelfie Technology appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-05 00:00:00 UTC ]
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As her son Romeo played bean bag toss and daughter Harper strung a necklace from dried flowers, fashion designer Victoria Beckham chatted quietly in a shaded corner of a garden party. “This feels like a celebration,” Beckham said. “It feels like a very British celebration.” The Saturday afternoon... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-04 00:00:00 UTC ]
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Google, Facebook, et al are in reality media companies and must accept the responsibilities that go with it Attention, like snow, comes in two varieties; the fun, beautiful kind, and the “wrong” kind, the kind that stops trains and freezes democracy. Recently the seemingly unstoppable digital... Continue reading at The Guardian
[ The Guardian | 2017-04-02 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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'The professional indexer has been around for a good century longer than the printed book.' And the Society of Indexers is looking for respect. The post Have You Hugged Your Indexer Today? It’s the UK’s National Indexing Day appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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The Book People has appointed former Troubadour sales director, Rob Kittlety, as managing director of field sales. Continue reading at The Bookseller
[ The Bookseller | 2017-03-28 00:00:00 UTC ]
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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