In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:17 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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Chronicle Books has acquired three toy and game brands from Wild + Wolf, a Bath, England–based gift specialist. The deal adds some 350 products to Chronicle's gift and game offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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California’s self-help and spirituality publishers step up to provide encouragement Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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When we started planning Book Week Scotland 2020, the natural fit for the theme was future: the year was filled with exciting possibilities and interactive, grassroot community projects. At Scottish Book Trust, planning that started in February soon shuddered to a halt: although we didn’t know... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 20:24:05 UTC ]
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Krauss’s four previous novels proved she’s a writer’s writer; her new story collection cements her reputation. Continue reading at The Washington Post
[ The Washington Post | 2020-11-05 14:31:07 UTC ]
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Six seminars offer discussions and presentations about issues and best practices in COVID-era bookselling, translation, and publishing. The post ‘Let’s Talk’ Program Opens Monday, Aligned with Thessaloniki’s Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-04 18:43:40 UTC ]
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This January, crime will pay — for publishers at least. It’s a strong month for nefarious tales of all hues but the best psychological thriller in ages comes from a brand new name, Ellery Lloyd, a pseudonym for husband-and-wife writing team Collette Lyons and Paul Vlitos. Their first book... Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 10:27:16 UTC ]
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This month, cartoonist Peter Bagge returns to his indie comics roots and to Buddy Bradley, one of his most enduring characters, when Fantagraphics publishes 'The Complete Hate', a three-volume collection of Bagge’s fictional chronicle of the gruff, heading nowhere fast 1990s slacker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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After adapting the first two novels in Ann Martin's Baby Sitters Littlle Sister series into graphic novels, cartoonist Katy Farina has just released 'Song of the Court,' her own original graphic novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-03 05:00:00 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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New online retailer Bookshop.org secured sales of around £65,000 in its first day, making £16,000 for indies. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 12:21:42 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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Dara McAnulty, Brit Bennett and Maggie O’Farrell are among the authors shortlisted for the Waterstones Book of the Year 2020 title. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 04:03:38 UTC ]
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German bookseller Osiander’s shock decision to enter a strategic partnership with Thalia Mayersche is sending ripples of concern throughout the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 19:10:51 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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A reader visited the Story Museum in Oxford, England to learn how the space modified its "interactive" exhibits for COVID-19 compliance. Continue reading at Book Riot
[ Book Riot | 2020-10-28 10:36:00 UTC ]
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