In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans now spend more time staring at the small screens in their pockets than the large ones in their living rooms. That’s because there’s no screen more personal than the mobile phone—which makes it both easier and more important than ever for brands to create relevance for their audiences. How can you ensure your brand is worth talking about? To break through the clutter, marketers must rethink how they approach their content strategy. Here are three things to master: 1. Have a distinctive voice. Nearly four out of five people on Twitter follow at least one brand, according to a study by Kantar TNS, so brands that want to stand out need to have a distinct personality. The more people can relate to that personality, the more likely they’ll engage with your brand and help you tell your story. People follow your brand account because they want to know what you have to say—so say something worth talking about. Wendy’s, a brand that’s just as interested in cultural events as its customers, uses its Twitter account to regularly plug into the conversation—like the recent argument over which quick-service restaurant’s chicken sandwich was the best. Y’all out here fighting... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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“Truly Like Lightning” is an irreverent and ambitious tale that shows off the “X-Files” actor’s literary chops. Continue reading at The Washington Post
[ The Washington Post | 2021-02-01 13:00:00 UTC ]
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Books by David Lammy, Helen Lewis and The Secret Barrister have made the 2020 Parliamentary Book Awards shortlist. Continue reading at The Bookseller
[ The Bookseller | 2021-01-30 14:08:04 UTC ]
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Bob Gersony’s career shows how America can meld security interests and human rights, writes Robert D. Kaplan. Continue reading at The Washington Post
[ The Washington Post | 2021-01-29 13:00:00 UTC ]
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Colum McCann, Jonathan Safran Foer and Hadley Freeman are among seven writers shortlisted for the Wingate Literary Prize Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 04:06:51 UTC ]
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JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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Charles Wheelan's "We Came, We Saw, We Left" charts the Wheelan family's frantic global "gap year" — infections, iffy street food, tantrums and all. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
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Throughout our history, we've see that when we come together in civil, honest conversations based on facts and science, history and truth, we find commonality. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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The chart of the top children’s illustrators of 2020 has a familiar feel at the top, however some new faces made inroads further down the ranking. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 00:39:32 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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Arts Council England (ACE) is awarding £152,000 to help public libraries buy e-books and digital audio products after demand soared during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 11:35:36 UTC ]
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A record nine debut writers have made the longlist for the £20,000 Swansea University Dylan Thomas Prize, including Raven Leilani, Naoise Dolan and Gabriel Krauze. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 15:36:22 UTC ]
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If you're looking for uplifting book club books for 2020, we've got you covered! We compiled a list of 15 feel-good books that are sure to be heartwarming. Continue reading at Book Riot
[ Book Riot | 2021-01-20 11:34:00 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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HarperCollins imprint Mudlark has swooped for “classic in the making” Notes from a Summer Cottage by award-winning Swedish poet and essayist Nina Burton. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 20:57:26 UTC ]
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“Vellum” by Hal Duncan, “Mockingbird,” by Walter Tevis, the works of Tanith Lee and more. Continue reading at The Washington Post
[ The Washington Post | 2021-01-13 14:00:00 UTC ]
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Wattpad, the online story writing website, is in talks with multiple parties to sell the enterprise, with a $500m price tag being mooted, Canada 24 News has reported. Continue reading at The Bookseller
[ The Bookseller | 2021-01-11 08:40:16 UTC ]
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Bloomsbury founder and chief executive Nigel Newton and former Children's Laureate Anthony Browne have been awarded CBEs for services to the publishing industry and to literature respectively in the New Year's Honours list. Continue reading at The Bookseller
[ The Bookseller | 2020-12-30 02:25:11 UTC ]
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In Tony Godfrey’s entertaining book, artists, curators, museums and the all-devouring art market elbow one another for space on every page. Continue reading at The Washington Post
[ The Washington Post | 2020-12-29 13:00:00 UTC ]
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The Magic Attic Club. The Cheetah Girls. Do you remember these junior varsity of lesser known nostalgic children's book series? Continue reading at Book Riot
[ Book Riot | 2020-12-21 11:33:00 UTC ]
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A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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